The Ayrton Senna x TAG Heuer Appreciation Thread

Posts
8,209
Likes
16,612
I only saw Senna wearing the S/EL S25.706C during Episode 4. Instead, it's Ayrton's father who wears the S/EL ana-digi throughout the series.
BTW, the Netflix series wasn't wrong to fit Senna's father, Milton da Silva, with the S/EL. He wore them IRL, but I don't think I've seen him wear the split seconds ana-digi model, just the normal chronograph.

Adriane Galisteu also wore several TAG Heuers during her relationship with Senna, no doubt given to her by Ayrton.
Wearing a 6000 here.
A Formula 1 in this shot.
Adriane's glaringly small screen time, compared to Xuxa, has caused a big controversy in Brazil. Many feel it was not right of Senna's family, his sister Viviane in particular, for trying to diminish or erase Ayrton's love story with Adriane.
https://oglobo.globo.com/english/no...ry-almost-ignored-by-the-netflix-series.ghtml
 
Posts
8,209
Likes
16,612

https://global.honda/en/senna/senna-and-honda/

Honda has some interesting articles to honor Senna 30 years, giving insight from the Japanese engine manufacture's perspective. There's a special bond between Honda and Senna. (I don't feel Prost was wrong in his belief that Honda gave Senna preferential treatment.)
 
Posts
8,209
Likes
16,612
This article covers TAG Heuer's role in the Netflix series.
https://www.motorsport.com/Culture/...ship-with-tag-heuer-watches-netflix/10678792/

As I strongly suspected, it confirms that the plotline of Ayrton's father giving him the Heuer ref 409 was fictionalized for the series:
--
So when the production team behind “Senna” asked Biebuyck to loan them authentic ‘80s pieces for the show, he was more than happy to deliver in spades.

“We sent 28 watches,” Biebuyck says, including several two-tone S/EL Chronograph models that were favored by Senna, for actor Gabriel Leone to wear. The collaboration went even deeper when the series' team revealed a key — but fictionalized — plot line in the show centered on Senna’s father gifting him a vintage gold chronograph. “They approached us and said, ‘We want to include this as a major plot point. What would you suggest? Maybe something kind of precious?’” he recalled.

--
Another article on TAG Heuer's involvement with the Netflix series.

https://www.gq.com/story/senna-netflix-tag-heuer-watches
 
Posts
596
Likes
1,881
Small mistake in episode 2. Milton is wearing his S/el even though it is 1984.

Just finished the series. Nicely done and a good tribute.
 
Posts
539
Likes
778
This article covers TAG Heuer's role in the Netflix series.
https://www.motorsport.com/Culture/...ship-with-tag-heuer-watches-netflix/10678792/

As I strongly suspected, it confirms that the plotline of Ayrton's father giving him the Heuer ref 409 was fictionalized for the series:
--
So when the production team behind “Senna” asked Biebuyck to loan them authentic ‘80s pieces for the show, he was more than happy to deliver in spades.

“We sent 28 watches,” Biebuyck says, including several two-tone S/EL Chronograph models that were favored by Senna, for actor Gabriel Leone to wear. The collaboration went even deeper when the series' team revealed a key — but fictionalized — plot line in the show centered on Senna’s father gifting him a vintage gold chronograph. “They approached us and said, ‘We want to include this as a major plot point. What would you suggest? Maybe something kind of precious?’” he recalled.

--
Explains why it overshadowed the rest, I guess.
 
Posts
8,209
Likes
16,612
Just finished another plastic model kit that I had in storage for 30+ years. Some may recall I built Senna's '88 McLaren MP4/4 earlier this year. I decided to bookend that one with the 1/20 Tamiya '93 McLaren MP4/8. This was Senna's last year with McLaren and he provided some of his best drives in the underpowered McLaren Ford vs. Prost's almighty Williams Renault FW15C, including his famous "Lap of the Gods".

More pics in the Model Cars Thread.
 
Posts
8,209
Likes
16,612
Beautiful shrine and tribute to Senna @Mspeedster 👍
Thank you @Hubert! I probably have 3 or 4 shrines within my home: Senna, James Bond, Gulf Racing & Porsche. Which by coincidence, or maybe not, all have a connection to TAG Heuer. LOL 🤣😬
 
Posts
2,769
Likes
3,692
I have to agree, that is another cool addition to your collection. Nicely done.
 
Posts
8,209
Likes
16,612
DC (@Calibre11) had an excellent article on Senna's original S25.706C on calibre11.com. The sad story of Senna's gift to his mechanic Ron Pellat. However, DC's article is now gone along with his website. His article was actually based on an old WatchUSeek posting by Ron's son, which still exists. I thought it would be good to also repost it here to preserve it for future reference.

https://www.watchuseek.com/threads/an-s25-706c-story.181634/

--

An S25.706C Story​


lostplanetDiscussion starter
17 posts · Joined 2008

#1 · Sep 4, 2008 (Edited)
A Senna S25.706C Story

A Senna S25.706C Story

Here's a sad story I thought I would share with fellow Tag Heuer enthusiasts.
My father worked for Mclaren for over 10 years. In that time he has worked with many of the great drivers including, the greatest in my opinion, Ayrton Senna.

As a joke one day he asked Ayrton to swap watches with him if he won the 1993 world championship. Unfortunately Senna didn't win but did wear the watch through the Monaco GP which he won and arguably Senna's greatest race in the wet at Donnington in a poor performing Mclaren MP4/8.

At the end of the season in front of several other staff at Mclarens headquarters in Woking, Senna gave My dad his watch, a Tag Heuer S25.706C with modified brown leather strap. I think Senna would have been overjoyed to receive the Casio my dad was probably wearing.

I remember my dad coming home with the watch and couldn't believe what he had. Being around racing all my life you hear of things like this happening and it all seems so usual, but I didn't really appreciate how much of a fantastic thing this was to have happened.

When Senna was killed the watch had a strange aura around it.
Of course this was an actual item owned by the man and very valuable to us but also served as a stark reminder that he was gone and would never be around to joke with about the watch again.

For several years my father wore the watch on several occasions and eventually the battery went flat. He was so worried about the watch being lost or stolen whilst being repaired he rarely had the battery changed. Also due to vibration we believe that the small digital dial went black and again never pursued getting it fixed.

We ended up in some financial difficulty in the early 2000's and decided to get the watch valued by Bonham's not only for insurance purposes but possibly put it up for auction.

It seemed like a good idea to me to auction the watch around the 10th anniversary of Senna's death and although we were in need of money I knew he really didn't want to sell the watch. Being new to dealing with anything of any real value we were not completely sure of the procedures taken by Bonham's agents.

Sadly I pushed for the watch to be sold as all I saw it as at the time was a nice watch with some history.

I made up an authentication page with some pictures and we got it signed by Joe Ramirez. Once the watch had gone to auction no body asked for it so I still have it here.

Midway through the value process the watch ended up being put on the list at a Monaco auction where it was sold for what I consider a small amount for such a special item. Convieniently it sold very close to the reserve value that bonham's suggested.

We were very saddened to see it go as my father couldn't really afford to pay the fees Bonham's wanted to get the watch back from the list so in a way he was forced to go through with it.

A few years later we heard that the watch had be sold again to an American for a considerably higher price. These things happen and it's not until something has gone that you really realize how special it was. After further discussion it appears thet he did get well and truly shafted by Bonham's.

It's probably more my fault that the watch is gone and when I think of what I could of held in my hands anytime, a small piece of motor racing history, it guts me to think I will never see it again.

It also hurts even more when I think how my father must feel at what really is a great loss. Because I now know that the money was never important but the gesture from one person to another was.

Because the watch was so special my dad asked for another S25.706C to be supplied in the same specification as senna's watch, he still has that today.
I will add some pictures of this watch for interest value now we have a half decent camera.
--

If I'm not mistaken, this very watch now sits in the TAG Heuer museum.
 
Posts
596
Likes
1,881
DC (@Calibre11) had an excellent article on Senna's original S25.706C on calibre11.com. The sad story of Senna's gift to his mechanic Ron Pellat. However, DC's article is now gone along with his website. His article was actually based on an old WatchUSeek posting by Ron's son, which still exists. I thought it would be good to also repost it here to preserve it for future reference.

https://www.watchuseek.com/threads/an-s25-706c-story.181634/

--

An S25.706C Story​


lostplanetDiscussion starter
17 posts · Joined 2008

#1 · Sep 4, 2008 (Edited)
A Senna S25.706C Story

A Senna S25.706C Story

Here's a sad story I thought I would share with fellow Tag Heuer enthusiasts.
My father worked for Mclaren for over 10 years. In that time he has worked with many of the great drivers including, the greatest in my opinion, Ayrton Senna.

As a joke one day he asked Ayrton to swap watches with him if he won the 1993 world championship. Unfortunately Senna didn't win but did wear the watch through the Monaco GP which he won and arguably Senna's greatest race in the wet at Donnington in a poor performing Mclaren MP4/8.

At the end of the season in front of several other staff at Mclarens headquarters in Woking, Senna gave My dad his watch, a Tag Heuer S25.706C with modified brown leather strap. I think Senna would have been overjoyed to receive the Casio my dad was probably wearing.

I remember my dad coming home with the watch and couldn't believe what he had. Being around racing all my life you hear of things like this happening and it all seems so usual, but I didn't really appreciate how much of a fantastic thing this was to have happened.

When Senna was killed the watch had a strange aura around it.
Of course this was an actual item owned by the man and very valuable to us but also served as a stark reminder that he was gone and would never be around to joke with about the watch again.

For several years my father wore the watch on several occasions and eventually the battery went flat. He was so worried about the watch being lost or stolen whilst being repaired he rarely had the battery changed. Also due to vibration we believe that the small digital dial went black and again never pursued getting it fixed.

We ended up in some financial difficulty in the early 2000's and decided to get the watch valued by Bonham's not only for insurance purposes but possibly put it up for auction.

It seemed like a good idea to me to auction the watch around the 10th anniversary of Senna's death and although we were in need of money I knew he really didn't want to sell the watch. Being new to dealing with anything of any real value we were not completely sure of the procedures taken by Bonham's agents.

Sadly I pushed for the watch to be sold as all I saw it as at the time was a nice watch with some history.

I made up an authentication page with some pictures and we got it signed by Joe Ramirez. Once the watch had gone to auction no body asked for it so I still have it here.

Midway through the value process the watch ended up being put on the list at a Monaco auction where it was sold for what I consider a small amount for such a special item. Convieniently it sold very close to the reserve value that bonham's suggested.

We were very saddened to see it go as my father couldn't really afford to pay the fees Bonham's wanted to get the watch back from the list so in a way he was forced to go through with it.

A few years later we heard that the watch had be sold again to an American for a considerably higher price. These things happen and it's not until something has gone that you really realize how special it was. After further discussion it appears thet he did get well and truly shafted by Bonham's.

It's probably more my fault that the watch is gone and when I think of what I could of held in my hands anytime, a small piece of motor racing history, it guts me to think I will never see it again.

It also hurts even more when I think how my father must feel at what really is a great loss. Because I now know that the money was never important but the gesture from one person to another was.

Because the watch was so special my dad asked for another S25.706C to be supplied in the same specification as senna's watch, he still has that today.
I will add some pictures of this watch for interest value now we have a half decent camera.
--

If I'm not mistaken, this very watch now sits in the TAG Heuer museum.
The question is where is the watch now? I'm pretty sure it's not in Chaux des Fonds. Unless it's hanging on the wall in the boardroom?
During my visit to the museum I forgot to ask. They have one in a display case, and 1 on the arm of a doll with a racing suit. Both not the og Senna.
 
Posts
8,209
Likes
16,612
The question is where is the watch now? I'm pretty sure it's not in Chaux des Fonds. Unless it's hanging on the wall in the boardroom?
During my visit to the museum I forgot to ask. They have one in a display case, and 1 on the arm of a doll with a racing suit. Both not the og Senna.
Oh? I might be mistaken. I thought I read somewhere it had found its way into the TH Museum. If it's not there, then probably still in the hands of some private collector. I believe it was first auctioned in 2004 for about $12K. Then auctioned again in 2007 for about $69k. https://cars.bonhams.com/auction/15487/lot/50/the-ayrton-senna-tag-heuer-gents-wristwatch-1990s/
I'm not sure what happened after that.
 
Posts
596
Likes
1,881
I can’t remember seeing a 6000 related to Senna. Maybe Rob did. Only a display case with his helmet and 3 watches


 
Posts
8,209
Likes
16,612
Yeah, those do not look like Senna's personal SEL. Assuming Senna's has been left "as is", the way to spot it is the broken blacked out right LCD and also the worn dark brown leather strap. Another pic of his OG here.