The Ayrton Senna x TAG Heuer Appreciation Thread

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I've looked at hundreds of images during my research on Senna's watches. That promotional photo is the only time I've seen Senna wearing that specific model. He did wear the white dial Super 2000 Chrono at the Brazilian GP in 1989, but I've never seen him wear the black dial version during a GP weekend or elsewhere.


The car pictured is the McLaren Honda MP4/5B, from the 1990 F1 season, Senna's second WDC. In the 16 races that season, Senna was either wearing the cream dial S/EL S25.706 or gray dial S/EL S25.206. The following photos were taken at each race of the 1990 season:

US GP

Brazil

San Marino

Monaco

Canada

Mexico

France

Britain

Germany

Hungary

Belgium

Italy

Portugal

Spain

Japan

Australia


Hence my belief is that the watch in question was worn more likely for promotional purposes. Or if it was part of Ayrton's personal collection, it certainly wasn't a favorite like the S/EL or 6000.
I agree with your conclusion . . . and the photo in question looks posed, not natural.

Thanks for your very interesting assessment.

Jeff
 
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If you compare the posed photo with those 1990 photos above, then they are very similar in style. I am not trying to disagree about the posed element mind you, the opposite in fact, as I would argue that there’s the same element of pose within those photos from 1990.

The ones with him wearing his racing suit all have the cuff awkwardly tucked behind his watch in order to make it stand out, just like the posed one. Some even have him without his glove on that hand to draw further attention. The others all have him in short sleeves with watch arm positioned perfectly to be on view wherever possible.

Now I know that some are candid shots, with other people around him, whilst others are clearly solo shots which are more obviously posed but I would argue that Senna was excellent at making sure that he got the job done when it came to displaying TAG Heuer wherever possible. Specifically posed or candid, he appears to make sure the result is the same.

The other aspect is that he was clearly left handed, yet wore his watch on that left hand, which is the opposite to the norm. Now he was free to wear his watch wherever he chose, but I wonder whether he ever photographed wearing his watch on the right arm?

Wearing a watch on the arm where you’re photographed with a microphone, bottle of water or cup of coffee is genius from a marketing point of view.
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The ones with him wearing his racing suit all have the cuff awkwardly tucked behind his watch in order to make it stand out, just like the posed one.
Prior to TAG, Senna often wore Casios and Seikos. He wore them the same way, with his cuff tucked under the watch. In addition to making sure his watch was in full view for any photo opt moment, there's also a practical benefit. Senna being able to see his watch, to tell the time. 😀
senna-casio-ts-1000-thermometer-jpg.1761760 senna-monaco-87-jpg.1761765 senna-germany-89-jpg.1764538 senna-88-suzuka-jpg.1775960
The other aspect is that he was clearly left handed, yet wore his watch on that left hand, which is the opposite to the norm. Now he was free to wear his watch wherever he chose, but I wonder whether he ever photographed wearing his watch on the right arm?
Yes Senna was a lefthanded, but for whatever reason wore his watches on his left wrist. Even as a young lad during his Karting days.
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It is a curious way to wear a watch, which could have viewing benefits or could be posed,

Jeff’s photo was no more or less posed than these in my opinion. If I was a major fan and was desperate to see the time instantly, then it would make sense to stuff the cuff behind my watch. Equally, if I had a major sponsor which was a watch brand, then the same tactics would apply. I can see both being true as not mutually exclusive reasons. The truth we will never know or to what degree.

I also searched for photos on his right arm and could not find any either. The guy was well within his rights to wear whatever he liked, however he so wished, let’s be fair. I was just genuinely curious as it differs to the norm. 👍🏽
 
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Yes Senna was a lefthanded, but for whatever reason wore his watches on his left wrist.
✋ Same here.
 
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✋ Same here.
Cool. People say to wear your watch on your opposite wrist to your dominant hand, as you can then check the time whilst doing other things. I guess it really depends which you chose to do initially and there’s nothing really more to it.
 
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Some people look at their watches more frequently than other people do. If you’re the guy who likes to check your watch more frequently, and are wearing a tight cuff, it would make sense to keep the cuff pushed back, so that you can check the watch.

Senna definitely seems to have been a watch guy!!
 
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So the Reference 565.306 2000 Series Quartz Chronograph photo is inconclusive as to being posed then, as the same is clearly shown in that too, following exactly the same watch guy style.

I still feel the two points are not mutually exclusive, given that TAG Heuer was clearly a sponsor of his, with him being an excellent ambassador.
 
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So the Reference 565.306 2000 Series Quartz Chronograph photo is inconclusive as to being posed then, as the same is clearly shown in that too, following exactly the same watch guy style.

I still feel the two points are not mutually exclusive, given that TAG Heuer was clearly a sponsor of his, with him being an excellent ambassador.
Perhaps the word "staged" better describes the photo in question vs Jeff saying "posed".


The 1990 pics I shared were taken at the race circuits, on race weekends, by various motorsport photographers who typically capture all the action at the various GPs.

Whereas the picture below looks to me like it was taken in a staged environment. There are several clues:
o The car's surrounding is free of the clutter and mechanics typically found in pit lane or the garage paddock
o The camera angle is from up high, rather than ground level where press photos are normally taken in the garage
o Senna looks pristine and unruffled
o But the biggest clue is the McLaren has its mirrors removed!!!

If the car was about to be driven during race weekend, it would have the race mirrors attached as in the pic below. But in the above pic, they are removed to give a clear view of Senna's arm and watch.

In addition, the picture in question seems to come from TAG Heuer's archive. I first noticed it when TAG posted about Max equaling Senna's record of 41 wins. I've never seen the picture in the archives of sites like Getty Images or Motorsport Images etc. This is why I feel the picture in question was taken specifically for promotional reasons.
 
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Some very good points raised @Mspeedster. I do agree that those are staged photos, as there’s very little doubt there.

I am not trying to rubbish you guys for posting the 1990 photos or the staged ones, and certainly not rubbishing the great man either.

My point is that, whilst he was believed to be a TAG Heuer fan, he was also an Ambassador too. They are not mutually exclusive and he would know exactly how to pose to make sure he leveraged the media coverage he got everywhere he went. In fact, it would be second nature to hold himself in such a way without even realising over time.

The same can be said for the current Ambassadors for TAG Heuer, or any other brand. They are fulfilling their appointed role and doing it very well indeed, albeit fans or not. The most successful are those where people don’t even realise or notice this to be the case. That’s all my point is, nothing more.
 
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A few years old now but, whilst the faces have evolved, the subtlety of the ambassador role certainly has not. Nothing negative or shocking in here.

 
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Some very good points raised @Mspeedster. I do agree that those are staged photos, as there’s very little doubt there.

I am not trying to rubbish you guys for posting the 1990 photos or the staged ones, and certainly not rubbishing the great man either.

My point is that, whilst he was believed to be a TAG Heuer fan, he was also an Ambassador too. They are not mutually exclusive and he would know exactly how to pose to make sure he leveraged the media coverage he got everywhere he went. In fact, it would be second nature to hold himself in such a way without even realising over time.

The same can be said for the current Ambassadors for TAG Heuer, or any other brand. They are fulfilling their appointed role and doing it very well indeed, albeit fans or not. The most successful are those where people don’t even realise or notice this to be the case. That’s all my point is, nothing more.
Your point is duly noted.

But what does that have to do with @Jeff Stein's question about whether Senna actually wore the black dial 2000 chrono (ref 565.306) as part of his personal collection?

That was the reason I answered with the 1990 pics, to show that Senna never wore it during a single GP that year. It was always the S/EL ana-digi (cream or gray dial) that F1 season. Even though the photo in question had him seated in his 1990 McLaren.

I handpicked photos which clearly showed the watch Senna was wearing to document each race. But they weren't that easy to find. For every pic where the watch is visible, there's way more pics from the same setting where it's not visible.
 
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The conversation moved on to whether the photo, of him wearing said black dial 200 chrono, was posed (not my words) or not. That’s where I joined the evolving conversation.

That’s what happens in every thread on here and any other forum, without people being made to feel like they can’t get involved.
 
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Changing topics, here's a behind the scenes look at Senna making a TV commercial for Honda.

The finished Honda Prelude commercials with Senna:
As a side note, his ever-present S/EL is visible in the BTS footage, as he wore it as his daily personal watch. But it does not appear in the final commercials. I guess Honda wouldn't appreciate TAG getting free promotion in their commercials. lol 🙄
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Ayrton Senna's TAG Heuer watches, as worn in chronological order during each F1 season as a TAG Ambassador

I recently did a deeper dive search on when and where Senna first wore his TAGs and how often he wore a given model. This is just an approximation, as there were some races in which I could not ID his watch. But I was able to confirm his watch about 90% of the time in photos for a given season.

1988 Season - Did not wear TAG Heuer. Senna wore a Casio DBT-70W for most of the season and a Seiko A781 Racing Master in latter races.

1989 Season
1) First TAG Heuer, white dial 2000 chrono, ref 165.806
- Worn at the season opener, Brazilian GP March '89. He may have also worn it at the 2nd race in Imola, but I couldn't ID his watch for that race. So Imola might've been the 2000 or S/EL Ana-Digi or other?

2) S/EL Ana-Digi, cream dial ref S25.706c - Monaco (Rd 3) May '89, first sighting in pics. The pic below is the only one I could find of his watch at Monaco '89, by looking at the end-link it appears to be the S/EL.

The next race, Mexico, confirms it to be the cream dial. S25.706c was worn at 7 races in order: Monaco, Mexico, US, Canada, France, Britain, and Germany. (Perhaps 8 races, if he wore it as early as San Marino in April.)

3) S/EL Ana-Digi, gray dial ref S25.206c - First appeared at the Hungarian GP (Rd 10) Aug '89. Senna would continue to wear the gray dial for the remaining races, 7 in total: Hungary, Belgium, Italy, Portugal, Spain, Japan and Australia.


1990 Season - Senna continued to alternate his S/EL Ana-Digi cream & gray dialed watches the entire season. The gray dial worn at: US, San Marino, Monaco, Canada, Mexico, France, Italy (not 100% sure if gray vs cream), and Japan. The cream dial worn at: Brazil, Britain, Germany, Hungary, Belgium, Portugal, Spain and Australia. Each color worn at 8 races out of 16, split 50/50.

4) 2000 Chrono black dial ref 565.306, as worn in the promotional photo. Assumed taken some time circa 1990, but never worn at a GP.
20230618_154934_565_306a-jpg.1830600

1991 Season - Senna again wore his S/EL Ana-Digis for almost the entire season. The Gray dial getting the vast majority of his wrist time at GPs.
5) F1 Chrono ref 472.513 - First and only appearance Japan Oct '91. This was the only race in '91 in which Senna didn't wear one of his S/ELs.


1992 Season - This season was the most diverse, with Senna wearing at least 4 different models. He started the season with his venerable S/EL, with the Cream dial getting the most wrist time. The S/EL Ana-Digi worn at: South Africa, Mexico, Brazil, Spain, San Marino and Monaco. He also wore it at the French Open in June (seen here).

6) S/EL 3-hander dark gray dial ref WG1113.BA0421(S99.206) - First appearance at the Canadian GP (Rd 7) June '92. He would wear it at the next 4 races, 5 in total: Canada, France, Britain, Germany and Hungary. This was a change of style, as he wore it on the bracelet, rather than a leather strap.
7) 6000 ref WH5151 - Rd 12 Belgium Aug '92 saw the arrival of his well-known 6000 white dial. With the exception of Portugal, Senna would wear this watch for the remaining races: Italy, Japan and Australia.

** Mystery Watch - Rd 14 Portugal Sept '92, Senna is wearing a watch I have yet to identify. I'm not even sure if it's a TAG Heuer! 😲


1993 Season - As far as I can tell, Senna wore his 6000 WH5151 the entire season.


1994 Season - Senna continued to wear his 6000 WH5151 during his final season. Although he was said to have been wearing the prototype Senna Edition 6000 just prior to his final tragic race at Imola.
8) Senna Edition 6000 Prototype - Early 1994
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Very thorough analysis of the Senna worn watches Speedsterman, thank you! 👍
 
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I took another crack at trying to ID the mystery watch worn by Senna at the '92 Portuguese GP. I found a few more images and I'm now fairly convinced that the watch may not be a TAG Heuer.

Zoom in shots of the last two:

It looks to me like there's a moon phase at 6 o'clock. TAG Heuer never made a moon phase chronograph in that era.

Also, my eyes could be playing tricks, but it seems like it may have the Omega style lyre lugs. If so, it might be an early '90s era Omega Speedmaster steel & gold moon phase similar to this one:

Any thoughts from our Omega experts like @dsio, @Trev, @abrod520, @YY77 etc. ???
 
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I took another crack at trying to ID the mystery watch worn by Senna at the '92 Portuguese GP. I found a few more images and I'm now fairly convinced that the watch may not be a TAG Heuer.

Zoom in shots of the last two:

It looks to me like there's a moon phase at 6 o'clock. TAG Heuer never made a moon phase chronograph in that era.

Also, my eyes could be playing tricks, but it seems like it may have the Omega style lyre lugs. If so, it might be an early '90s era Omega Speedmaster steel & gold moon phase similar to this one:

Any thoughts from our Omega experts like @dsio, @Trev, @abrod520, @YY77 etc. ???
I'm hardly an Omega expert but I do think the Omega you show looks very close to the watch he's wearing.