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·Just an interesting question, Rolex sponsors the whole of F1 as it’s global timing partner. But Rolex doesn’t outright sponsor any team or driver. 😕😕 You can see numerous Rolex billboard all over the racetrack but none in drivers wrist. Rolex has specifically sponsored and are title carriers of certain races like Austria, Belgium and Bahrain (except Monaco GP which TAG Heuer sponsors)
The more lasting impact for me IMHO is if you see someone lifts the winning trophy with a certain watch on his wrist 😎
You think? I don't think IWC have exactly profited massively from their sponsorship of Merc.