It's not made by Tag Heuer, but it's cool how it is similar to the past reissue boxes:
https://www.ahalife.com/product/149000019219/travel-watch-box

 

Ooh very nice

 

That makes 18 TH now?

 

That's extremely cool. Id love one of those sets, but I think I'd need a car like @AussieAlex to do them justice

 

Nice. I've always like that set. Did you get a reasonable discount?

 

Good to know. ISTR, a stockist near me had a set, so I might enquire....

 

These are really fantastic; great find!

 

I do have a spare set I'm not using, circa 1960:

 

Ebay was kind enough to send me these today.
It's a collection of Getty images print featuring Hunt, Senna, the Porsche 917, Monaco, and many things related to the Tag Heuer lifestyle.

 

Nice. Can you post a link to the completed auction please as I'm interested to see how this was advertised?

 

Well they said congratulations, it's yours. Pay now.

 

11 Tag Heuer Getty Images Gallery Pictures
Tag Heuer Carrera 1964-2014 11 collectable cards in box and 50 years booklet

These are tricky to find; you should search for tag heuer or heuer in accessories not watches.