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Heuer/TAG Heuer in Motorsports

  1. Mspeedster

    Mspeedster Mar 15, 2024

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    There have been so many legendary cars that've worn the Heuer and TAG Heuer shields, thought it would be fun to have a thread about them.

    I'll start at the beginning...

    Jo Siffert driving Rob Walker's Lotus-Ford 49B in 1969. I believe this is the first race car to wear the Heuer badge, although the sponsorship was with Siffert.

    Monaco GP '69
    Siffert Heuer Monaco 1969.jpg

    United States GP '69
    Siffert Rob Walker Lotus-Ford 49B US GP.jpg

    The first Formula 1 sponsored team was Ferrari. Heuer x Ferrari made its debut at the South African GP in '71, it was also their first win, at the hands of Mario Andretti in the Ferrari 312B.
    1971-SA-GP-Andretti-Mar6.jpg

    1971, Heuer would also adorn the Ferrari 312P Endurance Race Cars. Shown here with Jacky Ickx.
    Jacky Ickx Ferrari 312P.jpg

    The first Heuer Formula 1 World Championship was won by Niki Lauda in '75
    Niki 312T 75.jpg

    TAG Heuer would make its debut on the 1986 McLaren at the Brazilian GP. It would go on to win the World Championship that year with Alain Prost, the first for the newly named TAG Heuer.
    Prost Brazil 1986 Mar23.jpg

    There have been so many more! Please post your favorites... :thumbsup:
     
  2. Jemagloh

    Jemagloh Mar 15, 2024

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    What a super cool post, @Mspeedster. GREAT thread.
     
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  3. Albert-AMG

    Albert-AMG TAG Heuer Forums Moderator Staff Member Mar 15, 2024

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    Senna’s McLaren, of course :thumbsup:

    IMG_6381.jpeg IMG_4729.jpeg
     
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  4. Mspeedster

    Mspeedster Mar 15, 2024

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    ^But of course! ::psy::

    Another cool car is Mika Hakkinen's 1993 Carrera Cup winning Porsche 911 RS (964)
    Hakkinen-porsche-supercup-e1601304996724.jpeg
    964-Carrera-Cup-Results.jpeg
     
  5. Mspeedster

    Mspeedster Mar 15, 2024

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    Class win at the 88th running of Le Mans with Aston Martin
    no-97-and-no-95-aston-martin-vantage-gte-at-the-2020-24-hours-of-le-mans_100761924_h.jpg

    Class win with Porsche at the 90th running of Le Mans
    porschesport 2022.jpg

    Hoping for an outright win this year! :)
    M24_0765_fine.jpg
    M24_0762_fine.jpg
     
  6. abrod520

    abrod520 Mar 16, 2024

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    Awesome post @Mspeedster - extra cool to see Siffert was specifically repping the then-revolutionary Chronomatic series :thumbsup:
     
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  7. Jeff Stein

    Jeff Stein Mar 17, 2024

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    What a fantastic posting and discussion . . . looking forward to contributing on this topic!!
     
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  8. Mspeedster

    Mspeedster Mar 17, 2024

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    For the record, I believe technically '85 was TAG Heuer's first F1 world championship. But their logo wasn't on the McLaren cars that year. So '86 was their first with a car wearing the TAG Heuer shield.
     
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  9. Mspeedster

    Mspeedster Mar 18, 2024

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    I did a little more research into '85 vs '86 as TAG Heuer's first F1 World Championship. I learned that while Techniques d'Avant Garde's acquisition of Heuer started in '85, it wasn't officially complete until Jan 1986 per this article by TAG Heuer: Vintage TAG Heuer Formula 1 Collection | TAG Heuer ®
    --
    When Techniques d’Avant Garde completed its acquisition of Heuer in January 1986, TAG Heuer was positioned to launch an entirely new type of watch. Not a racing chronograph, and not a dive watch, the new Formula 1 collection would capitalize on the demand for colorful, inexpensive quartz watches. The “Formula 1” name was perfect for TAG Heuer’s new collection, with Jack Heuer having developed Formula 1 sponsorships in the 1960s and 70s, and TAG Heuer having what would be a long-lived partnership with McLaren in 1985. TAG Heuer catalogues of the period proclaimed proudly that the “Formula 1” name was in honor of the company’s highly successful involvement with the Marlboro McLaren Formula 1 racing team.
    --
    So whether the 1985 WDC should be counted is up for debate. Certainly, TAG Heuer was associated with McLaren via Techniques d'Avant Garde and Ron Dennis (McLaren Team Principal) in 1985, but perhaps the name TAG Heuer could not be legally used until 1986.

    In any case, after '85 & '86 the next 4 McLaren x TAG Heuer world championships would come not from TAG-Porsche power, but with Honda power.

    1988 Senna - McLaren MP4/4
    1988-MON-GP-feature.jpg

    1989 Prost - McLaren MP4/5
    mclaren mp4-5 Prost 1989.jpg

    1990 Senna - McLaren MP4/5B
    mclaren mp4-5B Senna 1990.jpg

    1991 Senna - McLaren MP4/6
    mclaren mp4-6 Senna 1991 rain.jpg

    Senna's last championship in 1991 not only marked the end of McLaren Honda's championship run, but was also the last time "TAG Heuer" would be seen front & center on a McLaren WDC car. Neither of Mika Hakkinen's '98 or '99 West McLarens wore TAG Heuer, nor did Lewis Hamilton's 2008 Vodafone McLaren.

    It would not be until the Max Verstappen Red Bull era that TAG Heuer was to be seen again front & center on the F1 championship winning cars.
     
    Edited Mar 18, 2024
  10. TheGanzman

    TheGanzman Mar 23, 2024

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    I'm wetting myself looking at these pictures...
     
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