I disagree. Gen1 and Gen2 took design directly from Carrera 45mm/43mm Heuer 01, Heuer 02, and Heuer 02T. You can call it “bulky” and I would say “sportier” and “avantgarde”, but for sure is 100% TAG Heuer... and for me this avantgarde design makes more sense for a smartwatch than the more classic and conservative look from Gen3





I like Gen3, it’s nice (mostly with the steel bracelet) but it has not same personality, and for sure its design doesn’t look so TAG Heuer as previous Gens... I don’t know if it reminds me more a Formula 1 or a Calibre 1887 Carrera, but it’s not so directly linked to a mechanical TAG Heuer watch as it was before...

BTW, I’m missing all the high-end materials from Gen2: titanium and black ceramic bracelets, calfskin straps (I hope this will be solved soon), rose gold and even titanium with diamonds lugs... I think TH did a great effort with Gen2 Modular to make it the best luxury smartwatch (many accessories, high-end materials, many Special Editions, and even a Tourbillon mechanical module), and with Gen3 they are looking for better profit with less investment... like moving from “SWISS MADE” to “CHINA”

 

Loss? No, at the moment I’m just saving money because TH made Gen3 not compatible with Gen2 Modular system

For sure I won’t miss the opportunity to see it on the metal and test it, and I’m sure it has to look better on the metal than in pictures (as it happens with Gen2), but -as I told before- it doesn’t change my view on design, materials, price, “China vs Swiss Made”, modularity (mostly the lack of compatibility with current Modular system), etc... I really like it (mostly the black titanium Gen3, which would look great on a black ceramic bracelet if it were available), but not enough to change my Modular 45 smartwatch (which I can use with many different accessories) for it, because being iPhone user I can use just one tethered smartwatch...

And as I also told before, my main concern with Gen3 would be obsolescence: I did a big investment in Gen2 Modular, but when it becomes obsolete, I will be still enjoying my Modular 45 collection with my two mechanical Carrera modules (Calibre 5 and Calibre 16). When the 2250€ black titanium Gen3 becomes obsolete, then it’s a full loss of 2250€...

 

I never expected to wear an iPhone on my wrist! This SWISS MADE label has a different value when we are talking about watches

 

Sí, ya lo entendí! Hice sólo un juego de palabras usando “Loss?” como ¿Pérdida?, queriendo decir que no he perdido nada, al contrario: me he ahorrado dinero al no ser el Gen3 compatible con el sistema Modular... o de lo contrario lo habría comprado!

 

I was talking about the reduction of costs (not of retail price) TH has done with Gen3 vs Gen2: less available accessories and customization options, less high-end materials, no Modular system... and also China vs Swiss Made

The SWISS MADE label achievement was really announced and was given a big importance when the Gen2 Modular was launched, together with the world-first (and up to now, still unique) in watchmaking, Modular concept. This is from the TH official press release:


And the Gen2 Modular workshop in La Chaux-de-Fonds was also presented as an added value for this watch:



Maybe I’m very “romantic”, but I like that my Gen2 Modular is SWISS MADE and that was assembled in this workshop at the TAG Heuer headquarters, other than in some anonymous factory in CHINA, like any other smartwatch