Firstly with all faults being posted on here like the battery and the bezel falling off its probably not a bad idea to stop associating it with a direct swiss craftsmanship.
Secondly, I got enough of Biver. He had his days. He is old, his health is not great and he made mistakes. What you are experiencing today with your modular limbo - is his misjudgement of the market initially. It was obvious that the modular was not going to be widely accepted. It was a marketing gamble
But this time it did not work, but people like you spent a lot on this damaging the brand even further.
it seems that modular concept was well accepted and helped Gen2 to sell more than three times the Gen1 watches.
I am negociating with someone to buy a new CM45 produced in 2020. Together with pair of ceramic lugs ceramic clasp and a brown leather band. What should be a good buy price? @Albert-AMG your opinion counts.
I have no problem at all with bezel or batteries in my two smartwatch CM45 modules, so I’m really happy with the work they did at La Chaux-de-Fonds 😉
From 50.000 Gen2 Modular sold watches, do you know their ratio of problems? Maybe it’s not so serious as you explain here... Gen3 is just released, so how can you be sure that its ratio of problems will be better, after making it in China?
Firstly, all my respect for Mr. Biver.
Gen1 (not modular) sold 15.000 watches, and Gen2 Modular sold 50.000 watches, so it seems that modular concept was well accepted and helped Gen2 to sell more than three times the Gen1 watches.
Also Modular concept made many people -not only me!- spend much more money than expected in TAG Heuer and the TH Connected line because of the mechanical modules and all the available modular accessories...
😲 I didn’t know that spending a lot in TAG Heuer was a way to damage the brand! 🤦 I’m sorry, I will not do it again then! 😟
There are many quality products made in China and you don’t even realize it.
For me this is not a valid argument.
But this time it did not work, but people like you spent a lot on this damaging the brand even further.
The modular concept was a good idea, but they killed it with those ridiculous prices for the straps and lugs.
That’s why now the modular concept is over.
Do you really think TAG is so stupid that they’re killing their brand?
About the whole China vs Swiss discussion. Of course crap from China can be of great quality but there is a huge difference in price comparing the two. When Tag decreases production costs by moving to China and at the same time uses cheaper materials while increasing the price of the product of course that will make people upset and question the value of the new product.
According to this argument an iPhone should cost $300 (like a Xiaomi).
But if Apple set a price of $300 you’d think it’s crap.
Where do you land?
According to this argument an iPhone should cost $300 (like a Xiaomi).
But if Apple set a price of $300 you’d think it’s crap.
Where do you land?
T TAG GUYYour totally missing the point. You keep making tech references. We are talking about watch making , horology. A better example would be if Ferragamo began making their shoes in China, they would ruin their image overnight. Only reason TAG is getting away with it is because this is partly a tech product, essentially a throwaway item in 3 or 4 years. No one would spend hard earned money on a heirloom watch made in China. But on the bright side, you are 100 percent TAG's target market for this watch!
No that is not what I am saying.
If Apple were making all their products in America, selling them as premium because they are American made. Then suddenly move the production to China while increasing the price, THEN a comparison with apple would be relevant.