2020 TAG Heuer Connected (E3) - Discussions Thread

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If Rolex or Omega switched to Chinese operations, would anyone buy them? Regardless of quality.
There are many quality products made in China and you don’t even realize it.
For me this is not a valid argument.
 
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Firstly with all faults being posted on here like the battery and the bezel falling off its probably not a bad idea to stop associating it with a direct swiss craftsmanship.

I have no problem at all with bezel or batteries in my two smartwatch CM45 modules, so I’m really happy with the work they did at La Chaux-de-Fonds 😉

From 50.000 Gen2 Modular sold watches, do you know their ratio of problems? Maybe it’s not so serious as you explain here... Gen3 is just released, so how can you be sure that its ratio of problems will be better, after making it in China?

Secondly, I got enough of Biver. He had his days. He is old, his health is not great and he made mistakes. What you are experiencing today with your modular limbo - is his misjudgement of the market initially. It was obvious that the modular was not going to be widely accepted. It was a marketing gamble

Firstly, all my respect for Mr. Biver.

Gen1 (not modular) sold 15.000 watches, and Gen2 Modular sold 50.000 watches, so it seems that modular concept was well accepted and helped Gen2 to sell more than three times the Gen1 watches. Also Modular concept made many people -not only me!- spend much more money than expected in TAG Heuer and the TH Connected line because of the mechanical modules and all the available modular accessories... And you must buy original Modular TH accessories (not cheap), because there are no fakes or other brands making compatible straps/lugs/modules out of TH

But this time it did not work, but people like you spent a lot on this damaging the brand even further.

😲 I didn’t know that spending a lot in TAG Heuer was a way to damage the brand! 🤦 I’m sorry, I will not do it again then! 😟
 
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I’m thinking if i should jumped now into this 3rd GenTH SmartWatch. Still lot to consider. Reasons why i hesitated in buying a smartwatch from TH before. Luxury items are all about perception. We give value & importance to things based on our “perceived” quality of material & craftmanship and image. Having a Luxury SmartWatch “Made In China” defeats this purpose. It might be super quality but are you paying for the premium more because of the quality or because of the perceived “luxury”

i understood why Apple labels their products, “Designed by Apple in California” rather than just putting “China” It’s also a marketing tool to move away from that “perception”
 
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it seems that modular concept was well accepted and helped Gen2 to sell more than three times the Gen1 watches.
The modular concept was a good idea, but they killed it with those ridiculous prices for the straps and lugs.
That’s why now the modular concept is over.
 
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I am negociating with someone to buy a new CM45 produced in 2020. Together with pair of ceramic lugs ceramic clasp and a brown leather band. What should be a good buy price? @Albert-AMG your opinion counts.
I’m sending you a PM! 👍
 
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Is the Gen3 Connected a real value in improvement over Gen1s and 2s? Should we wait for the snapdragon update before getting this?
 
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Is the Gen3 Connected a real value in improvement over Gen1s and 2s?
In my opinion yes, but I recommend you to go to a dealer and check it for yourself.
Should we wait for the snapdragon update before getting this?
If you wait for the next processor, you would never buy anything.
 
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I have no problem at all with bezel or batteries in my two smartwatch CM45 modules, so I’m really happy with the work they did at La Chaux-de-Fonds 😉

From 50.000 Gen2 Modular sold watches, do you know their ratio of problems? Maybe it’s not so serious as you explain here... Gen3 is just released, so how can you be sure that its ratio of problems will be better, after making it in China?

I did not even know that it was produced in La Chaux-de-Fonds. I don't care.


Firstly, all my respect for Mr. Biver.

He is rich and he was successful. The business is brutal, he has got his gold plated pension now. Time to go.

Gen1 (not modular) sold 15.000 watches, and Gen2 Modular sold 50.000 watches, so it seems that modular concept was well accepted and helped Gen2 to sell more than three times the Gen1 watches.

Its got nothing to do with a modular concept, or very little. TAG Heuer + Swiss Watch + Smart Watch + Marketing.

Also Modular concept made many people -not only me!- spend much more money than expected in TAG Heuer and the TH Connected line because of the mechanical modules and all the available modular accessories...

How many people? Let me guess - tens? Do they have even a hundred people like you?

😲 I didn’t know that spending a lot in TAG Heuer was a way to damage the brand! 🤦 I’m sorry, I will not do it again then! 😟

No. You haven't even tried Gen 3 but you dont like it already because you spent so much on the modules that are no longer there. You are not alone for sure. Its called early adopters. Pissing the enthusiasts off is not a good idea.
 
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There are many quality products made in China and you don’t even realize it.
For me this is not a valid argument.
As I said quality is not the issue, heritage and prestige come to mind. You obviously lay more on the side of tech fan than watch fan. Nothing wrong with that but because of this you won't understand my argument.
 
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But this time it did not work, but people like you spent a lot on this damaging the brand even further.
Lets hope noone buys the gen3 then, we dont want to damage the brand by purchasing things from them 👎
 
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As I said quality is not the issue, heritage and prestige come to mind.
Do you really think TAG is so stupid as to destroy its brand?
 
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The modular concept was a good idea, but they killed it with those ridiculous prices for the straps and lugs.
That’s why now the modular concept is over.
Yup. Straps were we're not too bad, industry standard I suppose, but the costs of the lugs, downright rediculous. Hence why i have only 4 bands and one mechanical module, not extra lugs.
 
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About the whole China vs Swiss discussion. Of course crap from China can be of great quality but there is a huge difference in price comparing the two. When Tag decreases production costs by moving to China and at the same time uses cheaper materials while increasing the price of the product of course that will make people upset and question the value of the new product.
 
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Do you really think TAG is so stupid that they’re killing their brand?
Nope, because this has already been done. Tag is a "mall" watch brand. Alot of people that collect AP, Zenith, IWC etc., Feel this way. How many times have I had people comment on my other TAGs and say " oh that's the best Swiss brand, or only thing better is a Rolex". The average person doesn't even know what A. Lange & Sohne even is, Rolex is the best lmao. But idk I buy what I like.
 
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About the whole China vs Swiss discussion. Of course crap from China can be of great quality but there is a huge difference in price comparing the two. When Tag decreases production costs by moving to China and at the same time uses cheaper materials while increasing the price of the product of course that will make people upset and question the value of the new product.
According to this argument an iPhone should cost $300 (like a Xiaomi).
But if Apple set a price of $300 you’d think it’s crap.
Where do you land?
Edited:
 
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Ok, that was quite the surprise; I was passing by a TAG Heuer retailer today and unexpectedly they had the new Connected at the shop window. I really wasn't expecting to find it in my country. The shop was closed due to coronavirus, but a had a good look; I'd say; much nicer in reality, sorry guys, but you are either somehow poor photographers, or the watch is not particularly photogenic. :-D
Of course it balances between the style of the edgy, robust Carrera Heuer (or the previous Connected) and the more classical non-Heuer Carreras (like the Calibre 16 models) but it does look expensive and it does look definitely like a real TAG Heuer. It looks nothing like a Samsung Galaxy Watch, as I was afraid. One thing that definitely helps the design are the ultra-modern pushers on the side.
Still for me not the best direction (I still think that the smartwatch should be the one TAG to be more "matte" and more edgy-modern), but nevertheless I could imagine that it would look really amazing on my wrist.
 
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According to this argument an iPhone should cost $300 (like a Xiaomi).
But if Apple set a price of $300 you’d think it’s crap.
Where do you land?
Your totally missing the point. You keep making tech references. We are talking about watch making , horology. A better example would be if Ferragamo began making their shoes in China, they would ruin their image overnight. Only reason TAG is getting away with it is because this is partly a tech product, essentially a throwaway item in 3 or 4 years. No one would spend hard earned money on a heirloom watch made in China. But on the bright side, you are 100 percent TAG's target market for this watch!
 
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According to this argument an iPhone should cost $300 (like a Xiaomi).
But if Apple set a price of $300 you’d think it’s crap.
Where do you land?
No that is not what I am saying.

If Apple were making all their products in America, selling them as premium because they are American made. Then suddenly move the production to China while increasing the price, THEN a comparison with apple would be relevant.
 
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Your totally missing the point. You keep making tech references. We are talking about watch making , horology. A better example would be if Ferragamo began making their shoes in China, they would ruin their image overnight. Only reason TAG is getting away with it is because this is partly a tech product, essentially a throwaway item in 3 or 4 years. No one would spend hard earned money on a heirloom watch made in China. But on the bright side, you are 100 percent TAG's target market for this watch!

Its got nothing to do with horology as the term normally refers to the mechanical devices. Intel, batteries and all different bits of Gen 1 and 2 were made in China.
 
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No that is not what I am saying.

If Apple were making all their products in America, selling them as premium because they are American made. Then suddenly move the production to China while increasing the price, THEN a comparison with apple would be relevant.

It used to be made in USA. But then they moved the production increasing the price, exactly what happened.