Water Damage to TAG Heuer Connected E4 Watch

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I'm customer from Thailand .I am a proud owner of a TAG Heuer Connected watch purchased approximately three years ago. I have always handled the watch with care and used it strictly according to its advertised specifications.

Recently, while casually swimming with my baby in a shallow pool (no deeper than 75 centimeters), the watch suddenly stopped displaying visuals. Initially, it still vibrated and could connect to the TAG Heuer Connected app, but shortly after, it became completely unresponsive. Upon taking it to the service center, I was informed that water may have entered the device and that the repair would not be covered under warranty, as it has just expired.

However, as the model is advertised to be water-resistant up to 50 meters (5 ATM), and my use was extremely light — far below the stated depth — I was very surprised and disappointed by this failure. I believe this falls short of the product's promised standards.

Attached is a photo taken during the moment in question, clearly showing the gentle and shallow conditions under which the watch was worn. I would therefore like to respectfully request that TAG Heuer consider this case as a special exception and support the repair cost as a gesture of goodwill.

As a customer who has long respected the TAG Heuer brand, I sincerely hope your team can demonstrate the same level of care and integrity that the company stands for.

I’ve sent multiple emails (Ticket number 01798312) to TAG Heuer’s customer service and headquarters regarding a water damage issue on my TAG Heuer Connected — which occurred despite using it well within its 50m water resistance claim.
Sadly, no one has responded.
Can someone from TAG Heuer please escalate this?
I’ve always respected the brand and just want fair support.
I've bought this Watch in Italy for 3 years ago .
After contacting the Tag service center in Thailand I’ve received no support because I ve brought it in oversea— only a demand for 17,000 THB international shipping excluding repair costs (estimate about 20,000 THB). It is more than 50% of current price watch .
As a loyal customer, I’m deeply disappointed. Can TAG Heuer Global help escalate this?
 
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TAG CONNECTED Calibre E4 , Can anyone suggest How to escalate this for discount for international shipping ?
Edited by a mod:
 
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Hi @peeravin

I’m sorry for your E4

TAG Heuer Connected E2 Modular, E3, and E4 are all 'Water Resistant 50 meters'

The indication of "50 meters" on a watch's case back doesn't signify that it's suitable for diving to a depth of 50 meters. This rating pertains to its static pressure endurance, and only applies if the seals are fresh and the annual maintenance is carried out… are the seals of your -3 year old- Connected less than 2 years old and has it been pressure tested in the last year?

When a watch is in motion underwater, as in swimming, the pressure on the watch varies, which might lead to seal failure and water ingress. Most water-resistant watches aren't meant for prolonged active use in water.
For swimming and diving, a specific range of watches is clearly labeled as 200 - 1000M

Water Resistance Chart

3 ATM, 30 meters, 100ft: Suitable for everyday use. Can withstand accidental splashes but not suitable for swimming.

5 ATM, 50 meters, 165ft: Suitable for everyday use and bathing but not for swimming.

10 ATM, 100 meters, 330ft: Suitable for everyday use, swimming, and snorkeling but not for high board diving or sub-aqua diving.

20 ATM, 200 meters, 660ft: Suitable for all high-impact water sports and scuba diving at depths not requiring helium gas. Deeper depths warrant professional-grade watches.

20 - 50 ATM, 200 - 500 meters: Suitable for all high-impact water sports, scuba diving, and saturation diving.

100 ATM, 1000 meters: Suitable for deep-sea diving and intergalactic travels.

Also, this thread is also interesting:
 
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Hi @peeravin

I’m sorry for your E4

TAG Heuer Connected E2 Modular, E3, and E4 are all 'Water Resistant 50 meters'

The indication of "50 meters" on a watch's case back doesn't signify that it's suitable for diving to a depth of 50 meters. This rating pertains to its static pressure endurance, and only applies if the seals are fresh and the annual maintenance is carried out… are the seals of your -3 year old- Connected less than 2 years old and has it been pressure tested in the last year?

When a watch is in motion underwater, as in swimming, the pressure on the watch varies, which might lead to seal failure and water ingress. Most water-resistant watches aren't meant for prolonged active use in water.
For swimming and diving, a specific range of watches is clearly labeled as 200 - 1000M

Water Resistance Chart

3 ATM, 30 meters, 100ft: Suitable for everyday use. Can withstand accidental splashes but not suitable for swimming.

5 ATM, 50 meters, 165ft: Suitable for everyday use and bathing but not for swimming.

10 ATM, 100 meters, 330ft: Suitable for everyday use, swimming, and snorkeling but not for high board diving or sub-aqua diving.

20 ATM, 200 meters, 660ft: Suitable for all high-impact water sports and scuba diving at depths not requiring helium gas. Deeper depths warrant professional-grade watches.

20 - 50 ATM, 200 - 500 meters: Suitable for all high-impact water sports, scuba diving, and saturation diving.

100 ATM, 1000 meters: Suitable for deep-sea diving and intergalactic travels.

Also, this thread is also interesting:
Hi Albert

Recently, while casually swimming with my baby in a shallow pool (no deeper than 75 centimeters).
It should protect water for damage .

 
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I think it under Tag Heuer standard to be. What do you think about this issue? Anyway As I remember Tag Heuer E4 also have swiming mode as well.
But it is so waek and easy too damage as Standard should be.
 
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Hi @peeravin

I’m sorry for your E4

TAG Heuer Connected E2 Modular, E3, and E4 are all 'Water Resistant 50 meters'

The indication of "50 meters" on a watch's case back doesn't signify that it's suitable for diving to a depth of 50 meters. This rating pertains to its static pressure endurance, and only applies if the seals are fresh and the annual maintenance is carried out… are the seals of your -3 year old- Connected less than 2 years old and has it been pressure tested in the last year?

When a watch is in motion underwater, as in swimming, the pressure on the watch varies, which might lead to seal failure and water ingress. Most water-resistant watches aren't meant for prolonged active use in water.
For swimming and diving, a specific range of watches is clearly labeled as 200 - 1000M

Water Resistance Chart

3 ATM, 30 meters, 100ft: Suitable for everyday use. Can withstand accidental splashes but not suitable for swimming.

5 ATM, 50 meters, 165ft: Suitable for everyday use and bathing but not for swimming.

10 ATM, 100 meters, 330ft: Suitable for everyday use, swimming, and snorkeling but not for high board diving or sub-aqua diving.

20 ATM, 200 meters, 660ft: Suitable for all high-impact water sports and scuba diving at depths not requiring helium gas. Deeper depths warrant professional-grade watches.

20 - 50 ATM, 200 - 500 meters: Suitable for all high-impact water sports, scuba diving, and saturation diving.

100 ATM, 1000 meters: Suitable for deep-sea diving and intergalactic travels.

Also, this thread is also interesting:
Thank you for your reply again.

While I understand that water seals may deteriorate over time, I was never informed that a full water resistance check would be required every 2 years — nor was such maintenance stated as a condition in the product documentation.

More importantly, the watch was used within TAG Heuer’s advertised limits (50m water resistance) during a short swim in a shallow pool with my child. This is a clear example of the product failing under normal conditions, not misuse or aging.

As a premium brand, I believe TAG Heuer should stand behind the quality of its products and support loyal customers fairly — especially in cases like this.

I kindly request a reconsideration or at least partial goodwill support for the repair.
 
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Hope you realise this is just a group of TAG Heuer enthusiasts and not officially connected to the company in any capacity.
Appealing here accomplishes little.
Try shooting a email to the company customer support or make a tweet( or whatever that is called these days) and tag the company.
All the best and sorry about your watch.