Hah, I wonder how that sounded via Siri! I'll have to give that a try.

Believe it or not, my first passion is probably cars...I'm a sucker for anything old and Italian. But they're a pain to buy/ maintain/ store, etc, so watches felt like the next best thing, with similar attributes.

Not sure that I think of myself as having a strong design perspective, but its definitely influenced by the fact that I started by collecting vintage watches- that's why I pushed TAG Heuer so hard to delete the "Heuer 02" from the 6 o'clock sub-dial of the Siffert Autavia...that's just not a piece of information that would have appeared on a vintage watch, and so I always like dials simpler and with less detail.

Not being an engineer, I suppose that design is the first thing that attracts me. I'm not sure I could ever love a car that was mechanically excellent but looked terrible...but I could (and have done!) go for a pretty car that is ordinary underneath (my Alfa 159 was a bit like that...)

dc

 

Well, I completely disagree

And I think any TH Connected owner would also disagree. So if you buy and enjoy one someday, I’m sure your opinion would change

Obviously the TH Connected Modular is a smartwatch, with all the functions of a Wear OS smartwatch, and with a powerful Intel processor inside. But the fact that you can wear (when you're not using its smartwatch features) a watch face instead of a black screen, and that you can wear a TAG Heuer digital watch face (that's why TH installs them from the factory on the Connected) is a plus, is an added value, it is a purchase argument against other smartwatches that do not come from a traditional watch manufacturer.


(Picture: Factory installed watchfaces in the TH Connected)

But it's not its unique selling point: of course it is a smartwatch, and it’s also more than a “simple” smartwatch coming from GPS/computer/smartphone makers with no tradition in normal watches: the TH Connected Modular comes from a traditional watchmaker brand, it’s made by very good materials (so it’s expensive), it’s Swiss Made, it’s Modular, it’s part of the Carrera family, and it can wear -with all legitimacy- proper digital TAG Heuer designed faces!

When I was interested in buying a smartwatch, being an iPhone user, the first option I studied was the Apple Watch, but when compared to the TAG Heuer Connected Modular 45, I was convinced by the TH precisely by its possibility of constantly wearing different TAG Heuer dials instead of the black screen that is usually shown on the Apple Watch. This fact and its modularity were key to deciding for the TH CM45, despite costing three times as much as the Apple Watch... and what TH want is to sell many smartwatches if they enter this sector as a complement to their traditional watches!

If the TH Connected couldn't wear those dials of its own brand, it would lose one of its main differentiating elements with other smartwatches, but it’s not a “fake”, it’s not “degrading” anything, because it’s not a substitute or alternative to a traditional watch. I would not stop buying an Autavia, a Monza, or a Monaco because I already have a digital version of their dials on the Connected: it’s a complement to the traditional watches, not a substitute. And it's so much fun playing with it!

 

Yes, it's my favourite watch brand for over 30 years. In this case, having Ayrton Senna as ambassador was very effective for me to join TAG Heuer

Thanks!

Yes, it’s everything well explained in the “Ahead of its time” Carrera 55th Anniversary book

 

Great work. I do like those JLC AMVOXs...I did own an AMVOX 5 World Timer...massive watch, but really special