It only keeps coming up as people don’t accept its TAG Heuer and are living in the past with Heuer.
People seem to have this view that Heuer is better.
No, that's not it at all. It's neither of those reasons.
You don't get it and I don't want to explain things yet again. Let's leave it at that.
They must have had an agreement up front as there’s no way Porsche would have given up the name that easily.
Porsche actually didn't want their name on it in the beginning in case it was a flop.
The agreement was TAG paid a lot of money, and Porsche was merely a subcontractor. McLaren came up with the base design parameters for the engines.
Porsche actually didn't want their name on it in the beginning in case it was a flop.
The agreement was TAG paid a lot of money, and Porsche was merely a subcontractor. McLaren came up with the base design parameters for the engines.
They don’t appear to have had any problem with that?
Never said they did.
My previous point was jokingly about Ojjeh's hubris and his need to name everything TAG. Whether it be a Porsche engine or a Heuer watch company.😉
I hear you. I just see it as a win / win situation. Porsche got the cash they wanted and Ojjeh got his name on the engine to satisfy his desire too. Same again for TAG Heuer.
Agreed, and the biggest winner was McLaren, winning 3 WDCs with that engine.
The situation back then with Mansour Ojjeh & TAG isn't that different from Ronnie Fieg & KITH when you think about it. 🤣🤦
Minor detail, LOL
The way I look at it, McLaren needed a new partner (i.e. TAG) to make the Porsche F1 engine happen. Just like TAG Heuer said they needed a partner to bring back the OG F1. They both ended up choosing a partner that required a rebrand of sorts as a key condition of the deal. Seems like Ojjeh/TAG and Fieg/KITH are quite similar in that regard.
What made Ojjeh decide to buy Heuer in the first place I wonder? I'd guess a personal desire by Ojjeh to be associated with Swiss Luxury, similar to his desire to be associated with F1. Can you imagine if Mohamad Al Fayed had changed "Harrods" to "Fayed Harrods" when he purchased the famed luxury department store? That's basically what Ojjeh did.
I agree. I prefer the Techniques d'Avant Garde logo myself. Maybe TAG Heuer wanted to separate themselves from Techniques d'Avant Garde as part of the reasoning behind the new logo? Never thought of it that way.
