re:
https://tagheuerenthusiast.blogspot.com/2018/08/feature-are-tag-heuer-watches-over.html?m=1
Great article and some interesting perspective on TH’s position in the market.
It is very hard for them to balance the mass market consumer appeal with the heritage/watch nerd appeal and maintain the ‘investment’ value. Especially when they have shareholders to please.
Depreciation compared to the direct competitors you cite seems to be more or less the same (slightly worse but not by a huge amount) excluding some LE variants. I think for more recent LE examples that’s simply down to over production more than the deairability or quality of an individual piece.
I can only speak from experience of Omega as that’s mainly the other brand that ‘speaks’ to me in some way besides some more exotic brands that are in reality ‘out of my legue’ and would not enable me to enjoy as many watches. I’m more or less equally invested (watch count not money burnt) in either brand. I do feel more ‘comfortable’ wearing my THa though. Less concerned about wear and tear I suppose. Lower cost to replace or mourn terms of a bad ding.
I’ve often wonderd had I waited and saved to my original grail (SS or WG Daytona) if I’d have been ‘happier’. Fact I’ve more or less lost interest in that tells me probably not.
Rolex overall I can take or leave (and as I CBA with paying over the odds for a stock item or wait/bribe my way to top of list), TH/H is much more accessible and enables easier enjoyment which fundamentally is what it is all about I guess. I rarely look at the things to tell the time anyway. Old habits of looking at the phone.
Thanks for the article.
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