The TAG Heuer Enthusiast blog.

Mspeedster · May 22, 2023

Aquagraph
like it or not TAG is successful as it is, for all the hate the watch community gives it.

But you see, relative to your blog post about whether the name should be changed to Heuer, the hate TAG gets is a core issue. In this context, it's about the brand's image.

No other brand, regardless of high or low sales, gets the kind of grief that TAG gets from watch enthusiast community at large. It's like they were singled out and others just pile on for the fun of bashing TAG.

I used Disco music as an example because it was all the rage in the 70s and then suddenly it wasn't. This was really the doing of one man, a radio DJ Steve Dahl, who was able to create a backlash against Disco that killed it. It seemed to me that the same kind of thing might've happened with TAG, that somehow over the last decade or so it became a "thing" to hate on them.

Aquagraph · May 22, 2023

About the time YouTube started gaining traction perhaps. All those gurus needed someone e to hate and TAG was an easy target.
Unfortunately their glory days coincided with yuppyism and the conspicuous wealth of the 1990s, so, along with the name change which makes it real easy to bash them with precision (and something no other company has to contend with), that doesn't help matters...

Gene242 · May 25, 2023

Aquagraph
About the time YouTube started gaining traction perhaps. All those gurus needed someone e to hate and TAG was an easy target.
Unfortunately their glory days coincided with yuppyism and the conspicuous wealth of the 1990s, so, along with the name change which makes it real easy to bash them with precision (and something no other company has to contend with), that doesn't help matters...

Speaking of youtube...just stumble across this...it kinda was disheartening---they didn't even mention the brand but a solid gold/ chronometer,Tag heuer
Not sure how to add link but it starts at the 7:30 mark

Shane paradis · May 26, 2023

NO WAY!!! That’s you?!?! I’ve been digging deep into your blog and I follow you on IG (East_Coast_Watch_Connection). Thank you SO MUCH for putting so much effort and detail into your blog. TAG Heuer gets looked down upon in the Watch community, and I don’t come across too many true TAG Heuer enthusiasts. People who appreciate all of Heuer, like the 80s, and 90s, watches, and the F1 range, as well as Heuer, and modern TAG Heuer. It’s really nice to have a place to reference my favorite brand! This forum is extremely helpful as well.

Jim Dollares · May 26, 2023

Gene242
Speaking of youtube...just stumble across this...it kinda was disheartening---they didn't even mention the brand but a solid gold/ chronometer,Tag heuer
Not sure how to add link but it starts at the 7:30 mark

Aquagraph · May 26, 2023

Shane paradis
NO WAY!!! That’s you?!?! I’ve been digging deep into your blog and I follow you on IG (East_Coast_Watch_Connection). Thank you SO MUCH for putting so much effort and detail into your blog. TAG Heuer gets looked down upon in the Watch community, and I don’t come across too many true TAG Heuer enthusiasts. People who appreciate all of Heuer, like the 80s, and 90s, watches, and the F1 range, as well as Heuer, and modern TAG Heuer. It’s really nice to have a place to reference my favorite brand! This forum is extremely helpful as well.

Hi Shane
Thanks, it's nice to be appreciated!
Rob

Aquagraph · May 26, 2023

Gene242
Speaking of youtube...just stumble across this...it kinda was disheartening---they didn't even mention the brand but a solid gold/ chronometer,Tag heuer
Not sure how to add link but it starts at the 7:30 mark

This is terrible. F**k you Roman. I get that the watch is worth more for the gold, but it's disgusting. I would love to own that watch and this idiot melts it down.