NEWS: TAG Heuer to introduce in-house Calibre Heuer-02 Tourbillon

C calibre11user

Deployant.com review of the Heuer 02:

http://www.deployant.com/tag-heuer-carrera-heuer-02t/

All in all, we find the watch to be a resounding success for TAG Heuer in its strategy to position itself as reliable and accessible luxury. With this new model, LVMH enters the fight with Richemont’s Montblanc as the watch industry grapples with this new genre: affordable Haute Horlogerie. Considering the watch’s quality to price, we find it to be of outstanding value.

C calibre11user

Accompanying written review at ABlogToWatch with some really great insight and commentary from Ariel Adams:

http://www.ablogtowatch.com/tag-heuer-carrera-heuer-02t-tourbillon-chronograph-watch-review/

Whether the TAG Heuer Carrera Heuer-02T Tourbillon is a singular interesting project or the start of something new and more accessible for high-end horology is yet to be seen. I'm excited about this watch, and I really enjoy wearing it. It ticks off most of the right boxes when it comes to a modern high-end Swiss sports watch, while at the same time (in my opinion) doesn't detract from what makes an even more high-end, hand-decorated fine timepiece appealing. TAG Heuer succeeded at creating a new niche segment without really disrupting others (in my opinion), and for at least that, the brand should be proud.


@Calibre11 This "rotor noise" part sounds a bit ominous. Could you ask Tag Heuer folks if this is a production-wide problem?

I noticed an audible sound to the movement of the automatic rotor – which is a good or bad thing depending on how you look at it. You can view the movement and rotor through the back of the case through the sapphire crystal exhibition window. I like that part, but it isn't always the case that I want to hear it.