But they already have Ryan Gosling, do they really need this guy? I'd like to see more female ambassadors, I miss the days of Maria Sharapova, Uma Thurman and Cameron Diaz.

 

Jesus an Aussie ambassador...
Now I have no chance. LOL....

 

I like Thor even better

 

Don't you mean James Hunt?

 

Never heard of this dude. Where the hell is Ryan? Maybe he had some genuinely stylish ideas and he needed to be sidetracked.

 

Only dead F1 drivers are real.

 

Can he sing like Rob Thomas?

 

Same here… Either most of us are getting REALLY old or TH has just produced a serious “erreur de casting”

 

Max is probably thinking the same thing.

After all the hoopla TAG Heuer made of getting Ryan Gosling and then they get this new nobody as the "face" for the new Monaco at Monaco?

 

He looks like he is about the same age as TAG Heuer ceo, around 17, maybe they are best friends and Fred made him an ambassador to earn his bud some extra cash?

 

Yes, it would be awesome to have some female ambassadors... but since there isn't even a ladies F1 anymore, what they hell are they selling exactly? Just Aquaracers, a few Carreras and 1 or 2 leftover Links?

 

Yes, however women's watches are still a large market. They shouldn't just rely on Naomi Osaka.

In any case, I wonder who the target demographic was for these old adverts? Ladies watches, yes, but probably more eye candy for the opposite sex.


Moreover, they often wear men's watches too. You know the old saying "sex sells".

 

He's the same age as Max actually, both 24. But Max is a F1 WDC, this Elordi dude is a virtual unknown to most of us. Really makes me wonder if there's something going on with Gosling, why didn't they use him instead?

 

https://en.wikipedia.org/wiki/Jacob_Elordi

Hmm, not exactly A list is he

 

I mean, he is a pretty decent actor, and I guess TAG is trying to get in on his success early on. We’ll see how this all goes eh

 

I don't have anything against this guy. Just trying to make sense of why they used him for the new Monaco and not Gosling. I'm sure they spent a ton of money to get Ryan Gosling. Perhaps Gosling had a filming conflict or something. But he seems to have vanished after launching the new Carrera line last year, hasn't been seen with a new TAG since. What a waste.

Perhaps Elordi appeals to a much younger demographic than Gosling, but I doubt that teens and young twenty somethings are the target market for a $8k+ Dark Lord tribute.

They even have the audacity to use the term "Prince of Cool" with his image! Really?

 

Not my “Prince” in my book (yet)

 

Would have been better just getting Max to wear it? Like him or not people have heard of him! Not a fan of ambassadors regardless of who they are, the right product sells itself.

 

Eh frankly I think the whole ‘ambassador’ model is pretty weak when it involves actors or models or whoever, that have no organic connection to the brand.

TAG should stick with racing as its angle IMO

 

Do TAG have a golf ambassador anymore? I don't know much about golf to be honest... but they have the Golf Connected which seems a big thing.