https://hypebeast.com/2021/1/naomi-osaka-tag-heuer-brand-ambassador-sponsorship

Naomi carries on the tradition of good looking sports figures as TAG ambassadors. (I still miss Maria Sharapova)
Thoughts?

 

I’m cool with it

One of TAG Heuer’s strengths is about youthful attraction to the World of Swiss Watches Probably it means our youthful time has passed. But our love goes stronger than ever

 

Here I was thinking the focus would be back on motorsports

 

Meh, brand ambassadors, meh!

 

I think TAG Heuer has always been quite present and visible in current motorsports which has always been TH’s strengths

 

As long as she has ethics, morals, and is professional she's good!

 

Good choice TBH. Asian-Japanese, US and tennis/sports market-exposure. Big markets for TAG Heuer. No.1 at the early age of 21 I agree that as long as there are good personal/sports values and with the right attitude (and no controversies) Naomi should be a good model for the newer generations. TAG Heuer seems to get the biggest names also. Remember Tiger Woods, Maria Sharapova, and now Naomi? All of them three sponsored by TAG Heuer and Nike at the same time (Nike still sponsors Woods and Sharapova up to now)

If there’s one thing I also picked in the history of Heuer/TAG Heuer is not just learning about watches but their keen-eye on strategy and marketing is probably one of the best. May hit and miss at times but it is already written in the history books of what Heuer/TAG Heuer can do and achieve. And I’m perfectly fine with ambassadors. Watch enthusiasts are just a small niche population in terms of sales and profit to the big watch companies, and their marketing really works for them. Rolex, Omega etc.. uses ambassadors. Big brands make sure their watches have emotions, stories, connection and excitement and you will definitely need the human element and human achievement in this.

 

I hadn't heard of her either, but given her wins, I feel I should have. I don't really follow the tennis that closely, though. To be honest, she looks like the perfect modern ambassador to get the younger generation into watches.

Now if they'd picked a female golfer, I would definitely have known about her, given I have a 12 yo daughter into golf (and used to go to events with her prior to covid!). Plenty of great ambassadors to choose from there TAG by the way.

 

LOL. Interesting viewpoint.
Counter to your perception, according to Wikipedia - "Osaka is one of the most marketable athletes in the world, having been ranked eighth among all athletes in endorsement income in 2020"

Naomi is certainly known in the US by anyone who mildly follows tennis. Although she's a Japanese national, she's lived and trained in the US since she was three. Also, she really doesn't look too Japanese with her half Haitian heritage. Hence a real melting pot, which may help TAG better sell into a more diverse market.

 

She’s a champ on and off the court so personality wise she’s a good choice.

 

From: https://fashionweekdaily.com/naomi-osaka-fashion/
You’ve mentioned being inspired by a certain TAG Heuer phrase when you’re on the court prior to becoming their brand ambassador. What’s it like, now, being part of their team and being the face of their brand?
TAG Heuer has always been on my radar. I remember during Grand Slams or just in commercials, I would hear the phrase “Don’t crack under pressure” and always thought that was a really powerful motto. For some reason I sometimes chant things in my head while I’m playing, and I do remember a couple matches when I was like “Don’t crack under pressure”. I’m not sure if that was a sign, but it’s a really cool full circle moment.

What do you love about TAG Heuer pieces?
We have a lot in common – high precision, high performance of course – but I really relate to being innovative and forward thinking. I’m also passionate about style and fashion, so I want my watch to match my outfit and just look really good in general. I love just looking at a watch and being inspired by it for my whole outfit. In that sense I like statement pieces but also more versatile and neutral ones, so I’m quite easy to please. At the moment I’m using the Connected Watch a lot during my workouts, I Iove the app and the interchangeable colored straps I can match to my outfits. And if I need something less sporty, I’ll wear an Aquaracer, very elegant but still assertive.

 

Don’t do these ambassadors at all, paid to appear, scripted text(probably), why don’t they come here and get some of the folk from here who actually wear the watch because they want to, and, put their hand in their pocket to do so? Ok, forum members might not be famous, but many of the ambassadors I’ve never heard of and wouldn’t bother googling, maybe I’m the ad man’s nightmare, if I don’t think I need it, you won’t convince me I need it or want it. I read a survey about car advertising when at work, big launches are out, the best way to get the message out is get cars on the street to be seen in traffic, people don’t read billboards now or see many tv ads due to streaming, life is too busy for ’free time’, and of course money is tight.

 

Osaka wins the Australian Open with what I believe is an AR on her wrist.

 

It sure is @Yago ...

 

Congratulations Champ! Naomi, Nike & TAG Heuer

 

^...and Nissin & Workday. Gosh her tennis outfit has a lot of sponsorship logos, but she needs a TAG Heuer patch on there too!

 

She's officially my favorite tennis player now.

https://people.com/sports/naomi-osa...ting-serena-williams-i-needed-extra-strength/

 

Another shot of her Aquaracer.