Well, I don't really see the point of your message.... Tag Heuer clearly "said" in 2020 that they were out of this "modular concept" thing... You wanna go for non-luxury smartwatches, then that's fine, there are so many great watches... I even sent back today my Garmin Epix Gen 2 even though it is a great watch..... but not a luxury designed smartwatch by all mean.... And this is much better than a US banned Huawei watch even though they look nice and work great with efficient sensors (for the latest version). This is just another product with no premium feel...

 

Dont get me wrong. I am not a Huawei fan at all. I have a Note 20 ultra and a 13 Pro max.
But.. Tag heuer smartwatch is not a luxury watch. The only Luxury in it is the price the branding the packaging and the commercials.
Tag produces the smartwatches for a fraction of theirs cost and belive me they are other brands as you said that build watches with better care and better materials..
The price was right at the time they were produced in Swiss. Not in Ghuanzohnog chiung.
For me the new 4th Tag is a shame. Nothing better than a 350 eur smartwatch. And excuse me.. Don't put luxury watch together with this. Its not and probably never be again.
Do you know what would be right? Right would be if non of the existing Tag Smartwatch owners will upgrade. Just to show them that they are wrong.
Biver would not permit this shit. If he would be there.
That's only Marketing.. Alot of commercial.. Some known people that would promote and that's all. As for the watch.. Another watch.. As they are many.

 

All views are welcome here, including yours ;-)
As far as I'm concerned, I have ordered the Tag Heuer E4.

 

Congrats. Hope you ll be happy with it.

 

And BTW.. I am not new here.

 

@Albert-AMG completed my words perfectly and with more diplomacy.
For all the new Gen4 buyers... Enjoy it. I did not say that the new one looks bad.. But you ll never be asked "wow.. What watch is that you are wearing..?.. Looks awesome.." I heard that so many times with my cm45. Even after 4 years. I am not a hater at all just it looks so average and as Albert said.. It will be so easy taken as a Huawei GT.. As for the lack of modularity.. . They tried it with gen3.. People buyed it as it is and.. That was good business.
As I writed in my firs post... You are paying the brand and the marketing behind it.. I saw the event video.. and it was really funny when the new CEO ( Frodo.. Or what he is named) bringed out the word "Craftmentship".

Peace out.

 

Can't really tell as the only comment I received was from my wife when I initially received my Gen 3 in December : " What is this ? How much did you spend again on an electronic product, you stupid !!"

Now, these 45mm Gen 3 / Gen 4 still look nicer and feel more premium than any other smartwatches on the market in my opinion...
For the 42mm, I agree with you and I actually posted earlier a pic of the Huawei GT3 to compare it with the 42mm... Now of course, the casing looks and feel much more premium....

But let's see

 

You could buy the E1 and E2 base models for a 1000 pounds the new E4 is now nearly double that. Why the high prices ? Straps are not as good as E2 , materials used not as good as E2 , only the electronics are better and these cost pennies in the total cost of the watch

 

You have to remember that with a luxury product, 95% of the price you pay is for the name and brand. You pay for the prestige of owning a TAG Heuer luxury product.

 

Yes but the E1 and E2 were both Tag Heuer luxury products.

 

Not in the same way. Those were a bit more about craftmanship, proudly Swiss made and quality. More aimed at the enthusiasts who would later trade in for their mechanical module.

The new ones are just like taking a 2 dollar t-shirt and slapping a big tacky logo on the chest and sell it for 180 bucks to people desperate to showcase that they could afford to pay 180 bucks for that t-shirt. This type of buyer cares not about quality, only about prestige. And the more expensive the product is, the cooler it becomes. So to me it is super clear that TAG shifted direction completely with gen 3 and forward.

 

the gen 1 was 1100 pounds or 1300 euros I believe, still working well today after 6 years

 

Guys, don't forget that the price increase can be justified by :

- The charging stand that is more expensive than the previous charging cable (OK, that's only a few $)
- The overall increase in production cost vs. 2019 when TH fixed the Gen 3 pricelist. There's been actually a huge increase in Logistics to/from China (maybe sending some components (e.g stainless steel case...) to China, reimporting the watch from China...), Energy prices have soared, etc. We have here easily a 10% increase in production costs.

I even think that TH margins are currently lower than on the Gen 3 at launch but they needed to stay below the 2000€ price level for the base model.

 

Thanks Albert for the comparison.

The heart rate sensor is different too. I wish TH could give more details on the components specs and how they are more reliable..

 

Question is, anyone interested in buying now the E3 at a big discount. For example the golf edition down from 2400 euros to 1700 euros …. Also the base model I think is now 1200 euros