It's such a shame what TAG has done here. Let me start off with saying I have owned every smartwatch made to date (all brands, for work purposes). This new watch looks super generic. The 46 and 45 were actually Amazing and well worth the costs. Even though the 46 was not modular, it still looked unique. I feel the modular idea was great, but probably very few people swapped out the lugs due to the high costs, and because of this a simple strap change took longer than every other quick change system.
The fact that this watch is more expensive, is a slap in the face. Not titanium, and made in China are two big issues. Even if you don't care where it is made, being Swiss made is worthy of a higher price tag. I used to think that the LV Tambour was the biggest price gouge. The tambour at least looks unique, and has many different band options, but the costs are rediculous for the same internals as a 200 fossil sport.
In my eyes there are only two luxury watches on the market today that are current. The Montblanc summit 2 ticks all the right boxes, and now has LTE, and the Garmin Marq line. The marq driver has been on my wrist since October, and I love it. While the LV, TAG and MB collect dust. If you can get over the low res screen, it is super quick to respond, amazing battery life of over a week, and looks SUPER premium. Kinda funny Garmin made a better looking watch than TAG.
I have ordered the new TAG , and it will be here tomorrow. I am no where near as hyped as I was for the other gens, and I have a feeling I will wear it for a few days and return it, but time will tell.