TAG Heuer‘s iconic
Monaco is now onto its 50th anniversary, and to celebrate this milestone, the
watch brand is set to release a new limited edition model along with a collector’s coffee table book.
The book, titled
Paradoxical Superstar will uncover the Monaco’s popularity amongst watch enthusiasts and how successful the watch was contrary to what was generally accepted as a sports watch at the time.
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Not only an icon in the watch world, but the TAG Heuer Monaco is also well known in automotive racing, thanks to its popularization from Steve McQueen’s character in the ’70s movie
Le Mans.
Paradoxical Superstar will also contain never-before-seen photos and sketches of the watch, along with a number of special stories penned by famous Monaco-owners, and a special foreword by H. S. H. Prince Albert II of Monaco.
Look for the
Paradoxical Superstar book and the limited edition Monaco watch to drop at TAG Heuer boutiques and online from May 2019.
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