It appears to be a hideous sports watch. No offense as taste is entirely subjective but the same people (with significant disposable income) who buy this have season's tickets, belts, bumper stickers, sweat shirts, the wife's underwear, beer glasses, and what not with "THE PATRIOTS" logo.
I just wish society followed and celebrated humanitarians, researchers, care givers, and honest car mechanics the same way they do sports celebrities. I think we would live in a better world if they did.
(Note to self - don't talk like this in a public forum)