Watches and Wonders 2023

Posts
830
Likes
1,260
dtf dtf
Agree. I have seen one in the wild, ever. Everyone I know who wears a smart watch either wears Apple or Garmin Fenix/Epix.
Saw my first F1 in the wild last week. (accountant at doctor's office)

When I asked, he wasn't sure what it was called. Just that it was a "Tag Heuer" and that his dad wore Tag Heuers so he's going to continue the tradition.
 
Posts
86
Likes
104
Ara Ara
Saw my first F1 in the wild last week. (accountant at doctor's office)

When I asked, he wasn't sure what it was called. Just that it was a "Tag Heuer" and that his dad wore Tag Heuers so he's going to continue the tradition.
In the wild, F1 and aqua racers/ professional 2000 are what I see the most... maybe this is Tags biggest dilemma, the bulk of their sale are not coming from the collectors /watch community who clamour the most and the streamlining and higher price tags are turning away the 1st watch, high school graduation consumer base...funny, enthusiast say drop the TAG, but it's the Heuer name that is more unfamiliar to the general buying public...
 
Posts
21,634
Likes
30,355
Let's not feel too sorry for them, they did $40m more than last year.
 
Posts
10,148
Likes
13,014
Let's not feel too sorry for them, they did $40m more than last year.
Hopefully there will be more price increases soon so they can up the revenue even more this year
 
Posts
27
Likes
40
Found out that apparently the bracelet for the 39mm 3-hander will fit the new glassbox.
Seemingly confirmed here:
https://www.watchuseek.com/threads/carrera-launch-at-local-ad.5495948/
...but how does it look worse than the flat leather???
r0000118-jpeg.17499664
 
Posts
2,848
Likes
11,807
It's amazing the amount of positive press these two get, I saw them both again yesterday and it only reconfirmed to me how much I dislike them. I cannot fathom that they are 1mm smaller than my Aquaracer, they look toy-like in person. I think it would be interesting to see the blue one in 42mm, I think it would make a difference. The reverse panda is still my least favourite TAG... sorry.
I tried both new glass box Carreras on today. They wear absolutely tiny (and I wear mainly 39/40mm watches). My wife’s date just 36 wears bigger on me. That aside, I didn’t like them much anyway. Not too much a fan of the bezel really.

I tried the new 42s and they wore much better imo. Unfortunately the design of them is not for me.

close but no cigar in both cases
Edited:
 
Posts
21,634
Likes
30,355
I tried both new glass box Carreras on today. They wear absolutely tiny (and I wear mainly 39/40mm watches). My wife’s date just 36 wears bugger on me. That aside, I didn’t like them much anyway. Not too much a fan of the bezel really.

I tried the new 42s and they wore much better imo. Unfortunately the design of them is not for me.

close but no cigar in both cases

Yes they wear supersmall. Glad it's not just me.
 
Posts
8,087
Likes
16,378
I just realized the new rotor design on the TH-20 was first seen on the Monaco Only Watch. But it looks better with the checkered flag decoration of the Only Watch's movement.
ONLYWATCH-Large-image1.jpg
 
Posts
82
Likes
127
I agree that the prices of all luxury brand watches are absolutely ridiculous and I really don’t understand why I’m caught up in this silly game of buying them. [……]

Equally, whilst I own Heuer and TAG Heuer badged watches, at their current prices I’d only buy one with a Heuer logo on it. As much as I like the new 39mm TH Carrera, I wouldn’t buy it because it’s too expensive to wear a TH logo (£5600). If it had a Heuer logo then I’d likely have bought it instead of the Black Bay 54 purchased recently.

Interesting. I know that branding is important to many, but at the end of the day these are all TAG Heuers, even if branded Heuer. I love my C12 TAG Heuer Monaco Gulf just as much as my C11 Heuer Monaco.

Yes, but I have a love and affinity for the Heuer brand, because that’s the one watch brand over all others I remember as a child growing up watching F1 and rallies.

Also, I’m pretty sure that branding is important to most people, and I suggest, to everyone on here. After all, we’re here because we like Heuer / TAG Heuer / TAG to whatever level we do.


It's your choice of course but logically this makes no sense. It's not like Heuer is Grand Seiko to TAG's Seiko. All the most expensive watches in the range are TAGs.

Agreed, though my watch collection (addiction?) is purely driven by passion, enjoyment and increasing knowledge (and this site can be great for knowledge acquisition). Logic rarely rears its ugly head, other than in man-logic used to self-justify whatever route I’m currently on. As I said in response to @Mspeedster, I have a love and affinity for the Heuer brand, built up as a youngster seeing this great badge on wonderful machinery.

I don’t understand why TH doesn’t emphasise that name for modern, forward-looking watches (the hint’s in the name) whilst also expanding Heuer as a mainstream, always available brand, reflecting on the stunning heritage which Heuer has - and importantly, make reasonably priced, vintage looking pieces which aren’t necessarily limited availability.

I’m thoroughly looking forward to a Heuer logo wearing Carrera 2447NS re-edition Glassbox (creamy-white sub-registers please) which I’ll snap up. And when TH builds a 38-39mm Autavia 2446 Rindt (obviously with 12 hour bezel) then I’ll be first in the queue (at 42mm dia and 51mm lug length my Autavia Rindt Heritage is really 3 or 4mm too long in the lug length for me to wear more frequently).

I’ll have an exploding head (possibly not just metaphorically) if TH decides to issue a heritage Autavia 2446 GMT or a faithful Orange Boy!

Can’t someone invent ‘methamphchronomine’ (copyright Y Cymro) to wean us off this merry-go-round? That said, if manufacturers keep increasing their prices as has been the recent trend, then that will cure me. I’ll buy cars instead (because 10 grand for a watch is mental - I’m looking at you, new Monaco)
Edited:
 
Posts
21,634
Likes
30,355
I don’t understand why TH doesn’t emphasise that name for modern, forward-looking watches (the hint’s in the name) whilst also expanding Heuer as a mainstream, always available brand, reflecting on the stunning heritage which Heuer has - and importantly, make reasonably priced, vintage looking pieces which aren’t necessarily limited availability.

Presumably they would if they thought there was a market to justify it... it seems here we constantly over estimate the number of Heuer pieces the brand can sell.
 
Posts
82
Likes
127
Presumably they would if they thought there was a market to justify it... it seems here we constantly over estimate the number of Heuer pieces the brand can sell.

Yes, you’re right. As the foremost TAG Heuer enthusiast website, I’m sure we could drum up at least 10 sales if Heuer decided to make the models I’ve mentioned in the above post 👍. That should make it worthwhile for them 🤦
 
Posts
21,634
Likes
30,355
What you are proposing is a dangerous tactic for TH though. Even though we know that the watches are all basically made in the same place and just have different logos on, it would no doubt lead to perpetuation of the myth that the Heuer branded watches were 'better' - mainly spread by dumb as rocks You Tube watch gurus who can't tell the difference between build quality and aesthetic preference. It's fine to prefer vintage looking watches over modern designs, but that doesn't make them fundamentally 'better'. I think the danger is that these idiots would try and suggest that one was materially superior to the other and that could harm the TAG Heuer brand, not so much in the wider market but in the watch community.
 
Posts
8,087
Likes
16,378
A well done review by Teddy. Generally positive, covering the pros & cons of the new glassbox, and also the love/hate relationship that some in the enthusiast community have for the brand.
 
Posts
830
Likes
1,260
And when TH builds a 38-39mm Autavia 2446 Rindt (obviously with 12 hour bezel) then I’ll be first in the queue (my Autavia Rindt Heritage is really 3 or 4mm too long in the lug length for me to wear more frequently).

I’ll have an exploding head (possibly not just metaphorically) if TG decides to issue a heritage Autavia 2446 GMT or a faithful Orange Boy!

Wished upon a star myself for this many times. Not gonna happen.
 
Posts
82
Likes
127
Ara Ara
Wished upon a star myself for this many times. Not gonna happen.
You may well be right, but you have to ask the question “with such an absolutely outstanding back catalogue, why on earth aren’t TH exploiting it - in the same way that Omega are reliant and exploit their Moonwatch through easily available and also special edition models?” Whatever you think of TH this simply doesn’t make good business sense.
And this is why I stated a few posts back that TH needs to separate TH - or perhaps named just TAG (ultra modern) and Heuer (vintage/retro) brands. It doesn’t mean that one name produces higher quality watches than the other - they can both be as good as TH can do. They’re in a unique position in the watch industry, but are not taking full advantage of it.
Edited:
 
Posts
830
Likes
1,260
You may well be right, but you have to ask the question “with such an absolutely outstanding back catalogue, why on earth aren’t TH exploiting it - in the same way that Omega are reliant and exploit their Moonwatch through easily available and also special edition models?” Whatever you think of TH this simply doesn’t make good business sense.
And this is why I stated a few posts back that TH needs to separate TH - or perhaps named just TAG (ultra modern) and Heuer (vintage/retro) brands. It doesn’t mean that one name produces higher quality watches than the other - they can both be as good as TH can do. They’re in a unique position in the watch industry, but are not taking full advantage of it.
Totally agree with you. Here's an old 2018 thread on the topic from OTD since I can't find the similar convo here at C11.

http://chronocentric.com/forums/heuer/index.cgi?md=read;id=91078
 
Posts
8,087
Likes
16,378
You may well be right, but you have to ask the question “with such an absolutely outstanding back catalogue, why on earth aren’t TH exploiting it - in the same way that Omega are reliant and exploit their Moonwatch through easily available and also special edition models?” Whatever you think of TH this simply doesn’t make good business sense.
And this is why I stated a few posts back that TH needs to separate TH - or perhaps named just TAG (ultra modern) and Heuer (vintage/retro) brands. It doesn’t mean that one name produces higher quality watches than the other - they can both be as good as TH can do. They’re in a unique position in the watch industry, but are not taking full advantage of it.
I absolutely agree, many feel this way. Unfortunately, with the current leadership that's in place, faithful Heuer re-editions do not seem to be a priority. I'm just happy they did the 60th Anniversary Panda, I had almost given up hope.

In a way it's a blessing in disguise for me. Because if they did more faithful Heuer re-editions, I'd be spending a lot more money.
 
Posts
8,087
Likes
16,378
Presumably they would if they thought there was a market to justify it... it seems here we constantly over estimate the number of Heuer pieces the brand can sell.
Or perhaps it is under estimated. Guess what the #1 best selling model is in a fairly large country (that I shall not name)?

I was quite surprised to learn it's not one of the cheaper models, like the Connected or F1. It's the Heuer branded C11 Monaco CAW211P.
Edited: