It's valuable work!

I still owe you some photos, i haven't forgotten and will get them done soon

 

Tomorrow I detail my 5 favourite TAG Heuer Ayrton Senna watches...

06 MAY 2020 - VIDEO: Here's Why I Love TAG Heuer by Watch On
05 MAY 2020 - SPOTLIGHT ON: TAG Heuer / Bamford Carrera Black Badger
04 MAY 2020 - GALLERY: TAG Heuer S/EL Quartz Watch
04 MAY 2020 - VIDEO: Five Things I Hate About TAG Heuer by Watch On
03 MAY 2020 - FEATURE: If I Could Buy Back One Watch I've Sold...
02 MAY 2020 - GALLERY: TAG Heuer 2000 Exclusive Quartz Chronograph
02 MAY 2020 - VIDEO: TAG Heuer 4000 Quartz Watch by Birth Year Watches
01 MAY 2020 - SPOTLIGHT ON: TAG Heuer Formula 1 Quartz Chronograph
30 APR 2020 - GALLERY: TAG Heuer Aquaracer Quartz Watch
29 APR 2020 - QUIZ: The TAG Heuer 2020 Cornoavirus Lockdown Quiz Part 3
28 APR 2020 - GALLERY: TAG Heuer Aquaracer 500M Quartz Watch
28 APR 2020 - VIDEO: TAG Heuer Monaco Vs Omega Speedmaster by Watch On

 

Great article! I like #3

 

Albert's link seems to be displaying the 'mobile' version of the post... this is better for laptops etc...
http://tagheuerenthusiast.blogspot.com/2020/05/feature-my-top-five-ayrton-senna-tag.html

 

It bugs me that when you view the site on a mobile all the banners and links at the side are missing!

 

Latest posts including the perplexing tale of Jim Dollares and his ill fitting Carrera strap...

14 MAY 2020 - GALLERY: TAG Heuer 3000 Series Quartz Watch
14 MAY 2020 - VIDEO: TAG Heuer Aquaracer Review by Watch Club Bangladesh
13 MAY 2020 - BUYING EXPERIENCE: International Watch Magazines
12 MAY 2020 - GALLERY: TAG Heuer 3000 Series Quartz Watch
12 MAY 2020 - VIDEO: TAG Heuer Formula 1 Quartz Watch Review by JayR278
11 MAY 2020 - FIRST IMPRESSIONS: TAG Heuer Monaco 'Historique' Limited Edition
10 MAY 2020 - GALLERY: TAG Heuer Aquaracer 500M Quartz Watch
10 MAY 2020 - VIDEO: TAG Heuer Formula 1 Calibre 16 'Senna' Review by Doug FNJ
09 MAY 2020 - FEATURE: The Curious Case of the Ill Fitting Strap
08 MAY 2020 - GALLERY: TAG Heuer Link Searacer Quartz Regatta Chronograph
08 MAY 2020 - VIDEO: How to Repair the Lume on a TAG Heuer by Watch Repair Channel
07 MAY 2020 - FEATURE: My Top 5 'Ayrton Senna' Branded TAG Heuer Watches
06 MAY 2020 - GALLERY: TAG Heuer Kirium Quartz Chronograph

 

Interesting post about that awful pagani watch. I completely agree with you that it makes you wonder about the actual cost to produce a genuine Aquaracer. I assume that watch companies in general have a margin of about 80-90% on their products and what we actually pay for is the brand (at least when it comes to massproduced luxury brands like Tag and Omega).

 

Sadly the watch isn't 'awful', but it is morally wrong. It makes a mockery really, honestly it feels like 4 times more expensive than it actually is - but, a) they didn't have to design it and that has a cost... and b) yes you totally pay for branding and that's no different for Rolex or AP. I mean how much do you think the actual cost of a Royal Oak Offshore is, that costs £20,000? I can't see it costing more than £1000. And even like Richard Mille, what is the actual genuine cost of a $700,000 watch? No more than £10,000 I reckon.

But, like I said in the article, branding costs us, but it also costs the brand. TAG Heuer's advertising budget must be HUGE, so yes, if they did away with all the sponsorship they could bring their prices down dramatically. But really I think the whole argument is moot because I don't think any 'luxury' watch brand can justify their prices on a genuine 'cost' basis. A lot of it is just charging what you can relative to your brand's standing... and that is the customer's fault. If people are willing to pay £5000 for a watch that costs £500 to make then why wouldn't the brand charge it?

What I don't get is why Pagani don't fix the bezel and improve the lume and charge £150, it would still be a bargain.

 

Pretty sure it costs more but yes the margins must be insane on those types of watches. Moser's CEO mentioned in an interview that movement assembly of a perpetual calendar takes about 90 hours which, including taxes etc, costs the company approx 8-9000 Euro only for the time spent by a "master watchmaker". I found that fascinating to know about.

 

I think there's a distinction to be made between 'watchmaker' watches and branded watches. Sure, if you have people hand making watch movements etc that definitely has a cost.. but for example, Richard Mille. They charge £100,000 for some watches with simple three hand movements, I wouldn't count that the same as Lange or Moser. Again though, Richard Mille spend a lot of money on advertising, they sponsor three F1 teams at the last count - and let's not forget RM blew up when they put their prices up and made themselves more 'desirable'.

Sure though, you may be right about the costs of a $700,000 watch being more than $10,000... but I'd wager it won't cost more than $20,000.

 

I think as well, if you look at Moser, they make things like 'fume' dials where you have a very high rejection rate, so you waste a lot of money making ten times as many dials as you actually need to get ones that pass the test. So in that instance you could say the genuine cost of the dial is $25 or $250 dollars depending on how you look at it...

 

Branding (marketing) is approximately 50% of the RRP.

 

Having said all that if Pagani made a Royal Oak homage that was as good as this Aquaracer then I would probably buy one.

 

Any of these any use to you? https://flic.kr/s/aHsmNkrtd1 Let me know if you want any specific shots and I'll get them setup.

 

Hey Rockburner, what are the model numbers of these watches?

 

844/5 (42mm with a shitty bracelet, soon to be replaced) and a 980.016 (32mm) on a Tropic.

Let me know if you want full-dead-straight-on shots or anything else.

 

Thanks, I'll check what pictures I already have on the blog

 

Looks like I don't even have the 980.016 on there! Head on shots would be great if you can get them.

 

26 MAY 2020 - FEATURE: The Weight Issue
25 MAY 2020 - GALLERY: TAG Heuer 6000 Series Quartz Chronograph
24 MAY 2020 - VIDEO: TAG Heuer F1 Quartz Review by My Casio for Your Sub
23 MAY 2020 - FEATURE: Are TAG Heuer 'Milking' the Carrera?
22 MAY 2020 - GALLERY: TAG Heuer Microtimer Quartz Chronograph
22 MAY 2020 - VIDEO: TAG Heuer Aquaracer Calibre 5 Review by Ty Ku Watch Reviews
21 MAY 2020 - FIRST IMPRESSIONS: TAG Heuer Formula 1 Quartz 'Carbon Dial'
20 MAY 2020 - GALLERY: TAG Heuer Aquagraph Calibre 60 Chronograph
20 MAY 2020 - VIDEO: Heuer Autavia and Montreal Review by The Casual Watch Reviewer
19 MAY 2020 - ON THE WRIST: Pagani Design PD-1617 'Aquaracer' Automatic
18 MAY 2020 - GALLERY: TAG Heuer 6000 Series Quartz Watch
18 MAY 2020 - VIDEO: TAG Heuer Carrera Calibre 16 Chronograph Review by MD Jewellers
17 MAY 2020 - SPOTLIGHT ON: TAG Heuer 2000 Professional Quartz Watch
16 MAY 2020 - GALLERY: TAG Heuer Aquaracer Calibre 5 Watch
16 MAY 2020 - VIDEO: TAG Heuer Kirium Quartz Chrono Review by Roman's Jewellery
15 MAY 2020 - FEATURE: My Top 5 Grand Carreras