Biver is brilliant, I look forward to where he takes TAG Heuer. That said, I disagree with his take on in-house movements. Times have changed, information is available, it is no longer acceptable that my $150 Swatch with a cheap and functional automatic movement can also be used in my $8500 Rolex. Less a created problem by the Swiss than a happy accident that will help foster a new passion in mechanical watches. Knowing that a watch is different in ways, inside and out, will be more of a draw for consumers. Much like a Porsche's flat six vs a Ferrari's unique v8.
Ironically China becoming a large market for the Swiss, which allowed the Swiss to raise their watch prices to unholy levels has also caused the chicken to come home to roost. The cheap tourbillon coming to a store near you from China. Karma and the ways of the East.
Which draws attention to the other hand from Biver. One held very steady in contrast to the attention given to the smart watch. His quiet preempt by releasing an affordable Swiss tourbillon within an established luxury brand. In a way this is even more significant than the connected watch. Brioche is indeed bread, sorry for the tomfoolery, directly from a Swiss brand. Impressive.
I do pray on the way to Mars he brings the sizes down to a reasonable level. He is spending too much time around cheese wheels. Alles Gueti Biver.
