My personal take on the Tag connected is that this watch is a big mistake for Tag. They should consider this watch as a plus in their portfolio.
See, consumer electronics, connected watches, phones, TVs, laptops, all that stuff is born to die hardware. It last maybe 3 years, 5 tops, then it becomes laggy, unresponsive, the battery is dying ensuring mediocre battery life....so you just change your hardware.
But with the Tag ?? Hardware is 6 times the price of connected watches ? So you'll tend to stuck with it
Except it won't age any better.