Ryan Gosling new brand ambassador

C calibre11user

Ryan Gosling is one of my favorite actors. I remember his work from a bunch of different movies, like Blue Valentine and Blade Runner 2049. That dude is dream a.f. I'm surprised that TAG Heuer was able to sign him.

thingziliketoo

Omega and the Speedmaster name?

Pitfitter446

What ever it was it would need to be shockproof, very shockproof.

Yago

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Pitt, Jolie and Driver for Breitling? Beats me. I don’t really understand what the brand stands for. Especially now under Kern. All over the place.

paysdoufs

I think the main reason is that Kern likes to show off with A-list Holywood actors. Full stop. He already went down that that path at IWC.

Angelina Jolie is also with Breitling? So both divorcées? 😵‍💫

Mspeedster

I believe that was a "Freudian slip" by @Yago

thingziliketoo

I think Clooney is a great ambassador for the Omega brand. When he did/narrated the Speedmaster anniversary videos he seemed to share a real enthusiasm for the watch and the brand. Made me want one...

Mspeedster

Two interesting articles about the new ambassadorship. It seems there's much more to this than just the typical Hollywood actors' image (e.g. Pitt, Hemsworth etc.) used to push products. Gosling has never before been involved in the marketing of any type of merchandise.
https://www.hodinkee.com/articles/ryan-gosling-and-tag-heuer-in-los-angeles-live-pics
https://wwd.com/eye/parties/ryan-gosling-tag-heuer-frederic-arnault-1234971132/

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The two crucial things an ad campaign has to accomplish are, in marketing lingo, recall and persuasion. Does the advertising lead you to remember the brand? And beyond that, does it make you more likely to buy it? The debate as to which is more important is never-ending, but you have to have both to succeed. Consumers, most of them, are cynical about advertising, and they're both smart enough and cynical enough to know that celebrity endorsers are paid very well for their services. So from the perspective of persuasion, celebrities are not hugely effective (in most cases; there have been exceptions). But recall--that's a whole 'nother story. Every brand wants to be top of mind to their target, and there are a LOT of brands in each product category, so that's not easy to accomplish. And ours being a hugely celebrity-focused society (I mean the US, where I live), there are very few ways to create recall that are more effective than a celebrity endorsement. So if someone who's not really into watches wants one, there's a good chance they'll say "what was that watch that Roger Federer wore at Wimbledon? Wasn't it a Rolex?" Or "weren't Adam Driver and Charlize Theron in that ad for Breitling I saw a while ago?" And off they go to the Rolex or the Breitling shop. Once there, all bets are off, of course, but at least the endorsed brand has a bit of a head start. That, though, is often all it takes.

These are handsome, if unspectacular, mid-priced three-hand sport watches. Hating on TAG doesn't make you tasteful, knowledgeable, sophisticated or insightful. In fact, it makes you seem insecure and obvious.