Read an interview with the CEO of Breitling the other day, apparently they are ditching their quartz watches completely... but at the same time they are expanding their Breitling for Bentley range to include ladies watches. Seems contradictory to me, historically women much prefer quartz watches, it's just the way it is... there will be exceptions of course, but by and large I'm sure that's true.
They are also moving their base price up to £3500, thus making the brand more 'luxurious' while also jumping wholeheartedly on the 'vintage' bandwagon and following TAGs lead in employing countless random ambassadors (anyone seen that lady surfer wearing the Navitimer? I'm sure that performs great on a surfboard...).
I used to quite like Breitling, but I'm going off them more and more, if they ditch the rubber straps they will be truly dead to me.
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