New Post: TAG Heuer’s 2020 Vision

Remo

Maybe... but Guy Semon said , that they really want to bring back the Isograph later. So the scarcity might just be a matter of time.

dtf

Anyone here work in sales? Is it normal to buy back all the stock and cancel the product, when you find out that more people than you expected want to buy it?

dtf

Anyone here work in sales? Is it normal to buy back all the stock and cancel the product, when you find out that more people than you expected want to buy it?

Calibre11

That's hardly what's happened here...you've left out the bit about not being able to supply those high volumes.

From what I can see, there is an issue in scaling up production; dealers have placed orders for watches that now won't be supplied; therefore a replacement reference has been put together to avoid cancelled sales; to avoid confusion in the channel the existing stock has been pulled.

I'd like to dig more into what the issues are with scaling up production, but once that happened, the rest of the steps seem totally logical.

Calibre11

That's hardly what's happened here...you've left out the bit about not being able to supply those high volumes.

From what I can see, there is an issue in scaling up production; dealers have placed orders for watches that now won't be supplied; therefore a replacement reference has been put together to avoid cancelled sales; to avoid confusion in the channel the existing stock has been pulled.

I'd like to dig more into what the issues are with scaling up production, but once that happened, the rest of the steps seem totally logical.

Mspeedster

I'm sorry, but the not being able to supply high volume demand part still seems fishy. TH could simply supply what they can and have a long waiting list (ehem Rolex), no need to pull back the existing stock that was already at the ADs. My local AD had several in stock, just waiting there to be bought. Those watches were all sent back.

jdcdpm52

Do you think there will still be the demand without the carbon hairspring? Do you think the demand was more on style and less on technology? I honestly was drawn first by the design. Learned about the new technology after wanting the watch. That was just icing on the cake for me.

Remo

If I look at this image of an automatic movement (it is not from the Isograph movement itself) I get an impression how many steps it might take to reassemble the isograph technology. It's probably much more expensive to do this than to just put on your name on an existing movement, or even than to assemble a whole movement inhouse.
Maybe the relationship between production cost and price of the watch is not scalable enough at higher production rates, so they have to finetune the production process in that regard.

Mr_Orange

It is not as if TAG Heuer would not have known what they were taking on though!

J Johan63

I am very curious what all this will mean for the new autavia chronograph. the leaked photos show that the following is written on the dail: autavia isograph chronometer flyback. This watch should therefore have the new carbon hairspring. so far I assume that this will also happen, assuming that the carbon hairspring will only come in the H02, so in the watches with more expensive in-house timepieces. If that will not happen, I will also start questioning the carbon hairspring project.

Mspeedster

I'm sorry, but the not being able to supply high volume demand part still seems fishy. TH could simply supply what they can and have a long waiting list (ehem Rolex), no need to pull back the existing stock that was already at the ADs. My local AD had several in stock, just waiting there to be bought. Those watches were all sent back.

Aquagraph

but then again I guess if you have 'concerns' about reliability too that doesn't work so well

Jim Dollares

Did Tag confirm that they are concerned about reliability? Think I need to read David's interview again, getting all confused between reality and rumors

Yago

No according to them there is no issue with these watches.

Remo

If I look at this image of an automatic movement (it is not from the Isograph movement itself) I get an impression how many steps it might take to reassemble the isograph technology. It's probably much more expensive to do this than to just put on your name on an existing movement, or even than to assemble a whole movement inhouse.
Maybe the relationship between production cost and price of the watch is not scalable enough at higher production rates, so they have to finetune the production process in that regard.

J Johan63

The interview states:

2020 feels like the right time for the Carrera, Connected and Aquaracer lines to be upgraded.

Given that we have already seen photos of a mechanical carrera module ACBF2A80 in 2018 and 2019 (see the threat: 2018 TAG Heuer Mechanical Modules in the Tag Heuer Connected discussion) for the modular 45 series, I assume that both the Carrera and the Aquaracer will become modular for model year 2020. The ACBF2A80 is still for sale in a few places.

Now that the production of the H01 will be stopped, there will be Carreras with a closed dial in addition to the Carrera H02 skeletons. The design of case and dial will also be (slightly) adjusted I think.

The upgrade of the connected line will in my opinion be mainly technical.

What do you think about that?