New female brand ambassador

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Seiko once tried it, the results were disappointing.
I can however imagine a black/white Stormtrooper edition of the H01.
There's already a full-black Carrera Darth Vader edition, minus the branding 😀

But back to your question, yes, I would, if done right and doesn't look like a Disney kid's merchandise.


Star wars is very niche market despite popular believe. Most people in asia that i know of doesnt grow up with the star wars in their blood

That being said though i would buy if they make a good yoda limited edition carrera done in very good way

May the force be with you !
 
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She may be nice but she's a bit anonymous... I saw her in a programme on TV the other night and she looked exactly like all the other models. Surely Cara was a better fit with her 'individuality' thing? Mind you today it's probably more important how many followers she has on Instagram.
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Sorry, just picking myself off the floor. I think I just found myself agreeing with all aspects of an Aquagraph post.
I don't think that's happened before. ::stirthepot::
 
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Sorry, just picking myself off the floor. I think I just found myself agreeing with all aspects of an Aquagraph post.
I don't think that's happened before. ::stirthepot::
 
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Commentary from JCB:
http://wwd.com/fashion-news/fashion-scoops/bella-hadid-tag-heuer-ambassador-10799672/
In New York to unveil Hadid as Tag’s face Monday, LVMH Moët Hennessy Louis Vuitton watch division president and Tag Heuer chief executive officer Jean-Claude Biver said: “We have a fully integrated strategy [to lure Millennials], which means that we start with the product, then we have the communication — we also have the price strategy for the Millennials, the media — so we really have the different lifestyle angles complete.”

Speaking in more finite terms about this reapproached pricing model, Biver said: “It means we have to be in accessible luxury. Some of our [LVMH watch division] are inaccessible luxury — like Hublot. Tag has to be in the accessible luxury category — a $990 watch is an expensive watch, but somehow still affordable if you save some money or if you got it from parents for a graduation.”

Biver defines Millennials in the literal sense — consumers born around the year 2000, who are now hitting their teenaged years. “We are building up, which means we are trying to talk to people who cannot buy our watches right now. In other words, it’s like an investment. If we are talking to people born in 1980, we could get an immediate return because many of these people can buy our watches, while Millennials that are 14, 15, 16 years old can dream about our watches. That is what we want to achieve— to make people dream about our brand, our product so that one day they might realize their dream.”
 
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Say 'good bye' to Heuer the watch brand that was built around innovation & tradition and say 'hello' to TAG Heuer the mass produced fashion watch brand for Millennials. I AM SO SAD 🙁
 
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BPD BPD
Say 'good bye' to Heuer the watch brand that was built around innovation & tradition and say 'hello' to TAG Heuer the mass produced fashion watch brand for Millennials. I AM SO SAD 🙁
We've beaten this topic to death on this forum in the past. For good or bad, we have to recognize that without mass production and sales, our beloved brand could have, or would suffer risk of disappearing. And I for one, would consider that to be the most tragic.

So as long as we still have "new" 'Heuer' branded models representing classical-luxury and high-end models that represent technical avant-garde, I view some of these marketing / passe efforts as a necessary evil, in order to continue fueling the engine.

Most people here long for the previous brand-image led by Jean Claude Babin, but unfortunately, LVMH expect high-end results and sales figures, so no one can deny that Biver's current strategy has restored growth, when most of the Swiss watch industry is undergoing another existential crisis.

Will there be mistakes? Without question. But with that will also come with refinement and evolution. Remember the DJ ambassadors from two years ago? This new kind of ambassador, in my book is a step forward; a bit less polarizing than the DJs, or for that matter other recent additions.
 
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I don't get why it's such a big deal anyway... better Bella Hadid than Alec Monopoly anyway. Sure I don't want to be associated with Manchester United, or Red Bull particularly. So I ignore it. TAG for me stand or fall by the watches they make, all the ambassadors in the world aren't going to make me buy a TAG if the watches are rubbish/boring/etc...

Ultimately, TAG are doing big things in the marketplace, and in the price bracket they inhabit, they need to sell volume. They could just do what Omega are trying to do, putting up prices and opening stores and pushing themselves to be Rolex Mk2, but Biver is smarter than that. Really all TAG are doing is embracing the new, modern world, in the way that Formula One will probably also be doing soon.
 
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Sorry, just picking myself off the floor. I think I just found myself agreeing with all aspects of an Aquagraph post.
I don't think that's happened before. ::stirthepot::

Well even a stopped clock is right twice a day. 🤪
 
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Other companies didnt do as much active in hiring ambassador, or provocative agent (TAG coined that term i guess) etc but then again other companies didnt do as well as last year...

So yeah necessary evil...

I just hope they will launch more vintage inspired model with the right size.
 
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First brand that comes to mind with more ambassadors than watches is Longines.
 
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We've beaten this topic to death on this forum in the past. For good or bad, we have to recognize that without mass production and sales, our beloved brand could have, or would suffer risk of disappearing. And I for one, would consider that to be the most tragic.

So as long as we still have "new" 'Heuer' branded models representing classical-luxury and high-end models that represent technical avant-garde, I view some of these marketing / passe efforts as a necessary evil, in order to continue fueling the engine.
I think the exact opposite:
IMO this, sooner o later, this will be death for Heuer branded watches, not necessary evil, because this cheesy ambassador oriented marketing strategy has already managed to turned away many real enthusiasts who were interested in classic Heuer branded watches and I am affraid that we haven't seen the worst yet.

And speaking for myself as a member of TAGs target customer group (I'm in early twenties), not only that TAG marketing completely failed to encourage me to buy more TAG watches, it actually managed to prevent me from doing so.
 
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It's always hard with Ambassadors- the truth is that for the knowledgeable people here, it won't matter one bit who the ambassadors are- we're not the target market for this type of marketing. Just as for younger watch buyers who are less knowledgeable, they would find it ridiculous that we spend so much time speculating on the arrival of the new Autavia...they wouldn't be seen dead at a collectors summit!!

I assume- and again, I don't know- that Bella will replace Cara D?
 
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I assume- and again, I don't know- that Bella will replace Cara D?
Today I went to my closest Authorized Dealer and Cara's picture (which was previously found next to Ronaldo's & Hemswoth's) had been replaced by a watch. So this informally confirms my beliefs that she's not coming back.
 
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It's always hard with Ambassadors- the truth is that for the knowledgeable people here, it won't matter one bit who the ambassadors are- we're not the target market for this type of marketing.
It doesn't matter here, but if you take a look on WUS TAG bashing threads, knowledgeable people do care about ambassadors... in very negative way.
 
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I think the exact opposite:
IMO this, sooner o later, this will be death for Heuer branded watches, not necessary evil, because this cheesy ambassador oriented marketing strategy has already managed to turned away many real enthusiasts who were interested in classic Heuer branded watches and I am affraid that we haven't seen the worst yet.

And speaking for myself as a member of TAGs target customer group (I'm in early twenties), not only that TAG marketing completely failed to encourage me to buy more TAG watches, it actually managed to prevent me from doing so.
That's the thing... JC Biver is using these young ambassadors to target consumers even younger than yourself... see my previous post, with his quote:
JCB: "We are building up, which means we are trying to talk to people who cannot buy our watches right now. In other words, it’s like an investment. If we are talking to people born in 1980, we could get an immediate return because many of these people can buy our watches, while Millennials that are 14, 15, 16 years old can dream about our watches. That is what we want to achieve— to make people dream about our brand, our product so that one day they might realize their dream.”
 
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From my own personal point of view, I always wanted a Tag Heuer after having a fake when I was in my early teens. I loved the style and knew one day I would have one. This year (many years later) I got exactly what I always wanted. I knew nothing of Ambassadors then or now as it doesn't interest me.

I believe kids do get passionate about watches at a early age. My 12 year old son recently requested a watch for xmas. He wanted an Armani as he likes the look and wanted something a step up from the usual young boys watches.

This will always be the case. I believe that in the largely social media driven world we live in, the ambassador route is a logical step, and something other watch brands will get more involved in than they already are.

Tag Heuer are a step ahead. Hasn't that always been the case with Heuer?
 
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That's the thing... JC Biver is using these young ambassadors to target consumers even younger than yourself... see my previous post, with his quote:
I know, I'm too old 🙁 I thought that I could still roughly make it into that category.
 
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From my own personal point of view, I always wanted a Tag Heuer after having a fake when I was in my early teens. I loved the style and knew one day I would have one. This year (many years later) I got exactly what I always wanted. I knew nothing of Ambassadors then or now as it doesn't interest me.

I believe kids do get passionate about watches at a early age. My 12 year old son recently requested a watch for xmas. He wanted an Armani as he likes the look and wanted something a step up from the usual young boys watches.

This will always be the case. I believe that in the largely social media driven world we live in, the ambassador route is a logical step, and something other watch brands will get more involved in than they already are.

Tag Heuer are a step ahead. Hasn't that always been the case with Heuer?
Exactly. As I mentioned on my original post, their marketing strategy is still evolving. Can't blame them from trying from many angles, in order to see what "sticks". In two years, they've gone from actors, to DJs, to sports figures, to footballers, to pop-artists, and now social media phenoms; just to mention a few categories. Many of the recent faces appear to have vanished. So I anticipate this trend will continue to evolve, until they find their new identity, and then it will change again to remain in vogue.
 
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It's OK to have brand ambassadors to attract mixed audiences of various demographics.

The issue with Tag Heuer, is, the list becoming way too exhaustive, were bad choices exceed good ones.

Anyone ever saw on a forum or in real life the David Guetta edition?
See, that's my point.