New Ambassador, Naomi Osaka

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This is great video and research understanding the global reach of Naomi Osaka 👍 Only the biggest stars in the biggest brands.
 
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Well this didn't go great.
At the young age of 23 Naomi has decided to retire from Tennis.
Not sure how Tag Heuer will get any traction from this Partnership now.

At least she did win a major while wearing a Tag.
 
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Well this didn't go great.
At the young age of 23 Naomi has decided to retire from Tennis.
Not sure how Tag Heuer will get any traction from this Partnership now.

At least she did win a major while wearing a Tag.
I think you misread something. It was her older sister Mari that retired from tennis.
 
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I think you misread something. It was her older sister Mari that retired from tennis.
Really??? I heard it was Naomi.
Something about not talking to the media during the last tournament she is competing in
 
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This was back in March..I found the article about Naomi..she's retiring from doing press conference after matches starting thus week with French open.
But I haven't seen anything saying she's retiring from tennis, just that she's not doing press interviews at the French Open. Also, it's not clear on whether she'll stop doing press conferences at all tournaments, the articles I've read only mention the French Open.
 
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The bit I heard was no press comms during the tournament to prevent distractions, not the way to keep sponsors happy?
 
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Maybe she knows what she wants and doesn’t want any “rubbish-nonsense” presscons just trying to make a story out of a word or anything 😗

She could probably do that if it’s not part of her contract and I’m sure won’t affect her lucrative sponsorship deals 👍

BTW, she carefully picks on her sponsors I’ve read 😉
 
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She has withdrawn from the French Open following receipt of a fine for skipping a press conference.

I suspect TAG Heuer's sponsorship won't last much longer if she keeps this up.
 
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I think she made the right choice. Character is what defines you. Not your money, your status nor your fame. Steph Curry & Serena Williams have even thrown their support for her. She’ll be back 👍

This is a great time to review and analyze what the role of the press and media during this tournaments. It clearly has gotten to her mentally that’s why her refusal. Boundaries and regulations should be in place to protect both parties.
 
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I don't disagree with you but if the press that TAG Heuer are getting from this is not to their liking, they will terminate their sponsorship.
 
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Sponsorship business is another thing. We’ll wait and see from TAG Heuer if this will be a tipping point. I know they have terminated sponsorships after sport scandals of previous ambassadors. I believe, this is an opportune time to voice out mental health issues, often an underestimated, overlooked topic. This might even be a great opportunity to use media and deliver a message across the globe 👍 Just my 2 cents.
 
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Apparently she suffers from depression and is going to take time off to deal with her mental health. I think she's doing the right thing. Let's hope she recovers and comes back even stronger.
 
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Apparently she suffers from depression and is going to take time off to deal with her mental health. I think she's doing the right thing. Let's hope she recovers and comes back even stronger.

Well, that is a different story altogether and one might hope that her sponsors would support her.
 
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Sponsorship business is another thing. We’ll wait and see from TAG Heuer if this will be a tipping point. I know they have terminated sponsorships after sport scandals of previous ambassadors. I believe, this is an opportune time to voice out mental health issues, often an underestimated, overlooked topic. This might even be a great opportunity to use media and deliver a message across the globe 👍 Just my 2 cents.


Wouldn't be a good look to drop sponsorship of her under these circumstances. Best thing Tag Heuer could do now is come out and fully support her choice.

It's a tough position because if the Tennis bosses let her skip the press due to mental health issues then it opens the door for everyone else to go down the same path. It would turn into a nightmare.

As we've seen in many different sports and normal everyday life Mental health issues are sometimes used as an excuse to get out of certain situations
 
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Wouldn't be a good look to drop sponsorship of her under these circumstances. Best thing Tag Heuer could do now is come out and fully support her choice.

It's a tough position because if the Tennis bosses let her skip the press due to mental health issues then it opens the door for everyone else to go down the same path. It would turn into a nightmare.

As we've seen in many different sports and normal everyday life Mental health issues are sometimes used as an excuse to get out of certain situations
I agree with you entirely. TAG Heuer should support her.

I do think, though, that everyone seems to have a free hit with the mental health thing these days (I’m not for one minute suggesting her problems are not real). If it’s to avoid doing something or an excuse for behaviour it seems all anyone has to do is flag that up and then everything is alright.

This, unfortunately, will give any tennis pro that doesn’t fancy it a route to get out of press conferences or anything else they don’t wish to do going forward. The tennis governing bodies have got a very difficult decision to make and it’s going to be monitored by governing bodies of all sports as the implications are huge.
 
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The pandemic has stressed even more, more than ever, that everyone is vulnerable to these mental health issues. With all these things happening in our world, and negative information at click the of your fingertips, everyone gets a heavy load and burden of all these stressors. For one thing, staying away from social media, really helps 😉
 
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Sponsorship is one thing. But it doesn't seem right on a fundamental level that you can't enter a tennis tournament if you're not willing to do press interviews.
 
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Sponsorship is one thing. But it doesn't seem right on a fundamental level that you can't enter a tennis tournament if you're not willing to do press interviews.

Press conferences are part and parcel of all major sports from Premier League Football to NBA Basketball and everything in between.

Unfortunately it's just part of their job.

But if Naomi is struggling with Mental Health issues then what she's done by withdrawing from the Tournament is exactly the right thing.
Take some time away and recover mentally.