Some awesome work here...and yes, I’d buy several of these. A quick update on custom watches from TAG Heuer:
- After the last couple of years under Biver where special editions were all over the place, the current strategy is to significantly reduce the number of watches done with external parties
- At the same time, the minimum production threshold has been lifted to 200 units- there really wasn’t a minimum number before, as I had the choice of making 50 or 100 of the Autavia Sifferts.
I wouldn’t read into this that anything is impossible, and I will keep pushing, but I wanted to give a quick update as it why it wasn’t simply a case of finding a great design and getting TAG Heuer to produce the watches. I hope that for the right idea, minimum production of 100 would be possible- if it stayed at 200, it would kill any project from my perspective, as that basically means putting up US$1m for the project, which unless you had a “no brainer” home run would be a bold step.
But I will keep asking- TAG Heuer said no to the Autavia Siffert probably five times before they said yes
😉
Dc