- New TAG Heuer logo/ shield on the movement plate rather than engraved on the crystal
- New TAG Heuer logo on the tachymeter bezel
- Date window moved to “3.30” position and now with white background
- Bolts on the side of the lugs have been eliminated
- Redesigned rubber moulding on the crown
That really is so much better how they've done the logo as an applied metal shield sitting above the dial like that, it really adds balance to the dial and increases that perception of depth that the skeletonized movement creates.
The new TAG font kind of fits with the modern technical look of the movement/dial too.
Yes, the logo engraved on the crystal was distracting and it took away from the purity of the design. Although I like the font of the new logo, I still think it could have been a bit less wide.
Ablogtowatch.com posted a review of the Carrera Heuer 01. Note, though, that they reviewed the model shown at Baselworld 2015, not the new one discussed here at Calibre11.com (where one difference is the logo was moved from atop the sapphire glass to being under it).
http://www.ablogtowatch.com/tag-heuer-carrera-heuer-01-watch-review/
The TAG Heuer Carrera Heuer 01 is clearly intended to be marketed to two key demographics: first, fans of the brand who have been looking for something new with a new design from TAG but at a price that is at last more reasonable; and second, to that vast number of younger generation watch buyers who are getting into purchasing more high-end timepieces, are looking for a brand with a strong and relevant modern identity, but at a price level that is more affordable than the brand they wanted to enter previously.
The users' comments are brutal, by the way. Brace yourself.
There is also a video accompanying the written review:
