I know what you mean
Yeah you have to pay many times as much for a high end luxury timepiece to get the romantic Swiss watch luxury experience they all try to sell us in their marketing
when talking about massproduced factory made watches at the 5-15k price range we must remember that what we buy is industrialised made factory products that happen to look good and make us feel happy when on wrist, it is not true luxury, rather affordable luxury which means something else
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