Autavia Heuer 02 US boutique edition going at Bicester Village

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If they want to compete with Omega and Breitling surely the way to do it is to improve the product quality first and make themselves an attractive proposition and then put the prices up... not the other way around.
 
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2006, interesting... so two years after they reintroduced the F1 they were flying high. I guess we have to blame Swatch then for making the brands turn everyone against quartz and insisting that only in house will do now.
 
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2006, interesting... so two years after they reintroduced the F1 they were flying high. I guess we have to blame Swatch then for making the brands turn everyone against quartz and insisting that only in house will do now.

Go Swatch 😉
 
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Isn't it funny how in house movements are seen as the pinnacle of luxury yet Seiko make their own in house automatic movements in their £100 watches...
 
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Isn't it funny how in house movements are seen as the pinnacle of luxury yet Seiko make their own in house automatic movements in their £100 watches...

They are really reliable too. A mate wore a £50 seiko for about 20 years until it lost accuracy. Never serviced.

If they want to compete with Omega and Breitling surely the way to do it is to improve the product quality first and make themselves an attractive proposition and then put the prices up... not the other way around.

Madness. That’s not how you raise revenue.
 
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Dropping Quartz should definitely sit behind making their mechanical offerings more reliable in my opinion.
I’d also add: to stop issuing LEs every other week…

In my view it cheapens a brand (Hello Panerai, IWC, Zenith or Hublot). Rolex has understood that decades ago, Omega a couple of years…
 
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I’d also add: to stop issuing LEs every other week…

In my view it cheapens a brand (Hello Panerai, IWC, Zenith or Hublot). Rolex has understood that decades ago, Omega a couple of years…
I agree. The difficulty is that it appears to be working for them though, as we see them quickly being snapped up by many a forum member.
 
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Just noticed that Bicester now have ten different Autavias in stock. I mean can you even remember ten different Autavias?
 
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Funny cause Hodinkee sent an email campaign yesterday trying to sell the Orange Boy edition too. Dunno how many of those they made but clearly way too many!
 
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Funny cause Hodinkee sent an email campaign yesterday trying to sell the Orange Boy edition too. Dunno how many of those they made but clearly way too many!
Must have worked because it says sold out now 😁
 
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Just noticed that Bicester now have ten different Autavias in stock. I mean can you even remember ten different Autavias?
LOL
 
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Just noticed that Bicester now have ten different Autavias in stock. I mean can you even remember ten different Autavias?
I only remember these eight Autavias Calibre Heuer 02…

 
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Just noticed that Bicester now have ten different Autavias in stock. I mean can you even remember ten different Autavias?

The more recent "TAG Heuer" Autavias, I presume?
 
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I only remember these eight Autavias Calibre Heuer 02…


Remember the three hand Autavias, the gmt and the flyback chronos.
 
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dtf dtf
Remember the three hand Autavias, the gmt and the flyback chronos.
Yes, of course, I was referring to the Heuer Autavia Heritage that emerged from the Autavia Cup, not that new generation of TAG Heuer Autavias 👍
 
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The more recent "TAG Heuer" Autavias, I presume?
Not only, also H02 viceroys and Christian Horners
 
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The Autavia clearly is a cursed model, no one buys em it seems
Too big. That 2017 bezel is ridiculous.

Newer ones look like Fossils.