Who's the target market though?
That's got to be the biggest factor in choosing an ambassador.
Complicated even further by the 'which market' question.
If they're aiming globally then (arguably) you'll need to encompass Asia, South America as well as US and Europe. (unless you target each one separately, but that's more expensive).
Jackie Chan? (showing my age now!!)
Jet Li?
Chow Yun Fat?
Michelle Yeoh?
( I don't know if they're already contracted elsewhere - but highly likely)
As I understand it, they are trying to get away from different ambassadors for different markets and also from 'passive' ambassadors like Cara, which is why I think Hemsworth is probably next for the door. When Mr Bianchi said they want 'genuine' ambassadors I don't think he means people that 'choose' to wear TAG Heuer like Dempsey, I think he means people who actively work with the brand... Cara and Gigi came from a 'model' background where they expect to be paid everytime they do anything, I think TAG Heuer wants people who are willing to put some effort in rather than just paying for them to sit on a boat in Monaco once a year.
i knew i鈥檇 get mixed reaction by throwing in the ball haha this is all for fun and speculation. We鈥檙e talking about WORLDWIDE reach. TH may re-enlist Brad and Leonardo that鈥檚 why i鈥檓 thinking in the line with them. 馃憤