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·Moving this on from the Alec Monopoly thread, because it becomes too 'art' specific. Mr Bianchi said that he wants to move towards more 'genuine' ambassadors, people who are more naturally aligned with the brand. So who would you like to see take those positions? I mean, it's not immediately obvious who already wears TAG Heuer 'for fun', but I think in all honesty Mr Bianchi will probably find it a good deal harder to find people like that and he will eventually come back around to who has the most market impact.
Let's also realise that both Hadid and DeLavingne are now out of the picture, so who should TAG Heuer recruit in their place? Should they go back looking for a female tennis star? Sharapova was an ambassador ten years or so ago, would you rather a sportswoman than a female music star or film star?
We also had DiCaprio for a while, I assume Chris Hemsworth is sticking around though... we certainly don't need any more motor racing people that's for sure!
Let's also realise that both Hadid and DeLavingne are now out of the picture, so who should TAG Heuer recruit in their place? Should they go back looking for a female tennis star? Sharapova was an ambassador ten years or so ago, would you rather a sportswoman than a female music star or film star?
We also had DiCaprio for a while, I assume Chris Hemsworth is sticking around though... we certainly don't need any more motor racing people that's for sure!
