Jesus, you must have really wanted to watch that one. I tried, but after about the third interruption I gave up.

I used to like Roman but the more I watch him these days the more I think he is not the guy I thought he was. He is exactly the sort of guy who would buy a £600 Hoodie too. The final straw was when he melted down a solid gold 2000 Exclusive to make a hideous gold bangle.

 

Yes, indeed!!

 

The beauty of youtube is the ability jump to whichever parts you want to watch, so I simply skipped over the interruptions.

 

I assume this is the KITH Miami store, earlier today.

 

I just left the Melbourne Boutique.
They had Green and Blue models available but only 2 of each left. The bracelet shared model is sold out throughout Australia.
By end if day they will be all sold. 20% of the 1350 pieces were sent to Australia.

I compared the new models to my old f1 and I honestly prefer the old. That said I am on the drawing list for a Hawaii model. My chances are close to zero getting it though.

Most of Asia Pacific region is fully sold out of allocation.

 

Frederic taking center stage at the launch in Miami.

 

But entering the drawing will only count as being first if you're picked.

 

Interesting. But this only tells half the story, the view from TH Boutiques. It's sure to sellout quicker at boutiques in countries where they don't have KITH stores, such as Australia.

Also, it's not really 20% of 1350 pieces for the Ronnie Fieg model, it's 20% of whatever the TH global allocation is, since it's also sold by KITH. Let's say it's split 50/50, that means only 675 of the shared model are available via TH, less than the total number of green or blue.

 

Alexandra was at the launch!



Also, Lisa from Blackpink. Frédéric's rumored girlfriend. First time I've seen a TAG on her wrist, oh wait, it's not a TAG. It's a KITH Heuer.

 

That first photo shows her look of contempt when she realised they had replaced TAG with Kith. Proper livid.

 

Looking at how many they gave away to the brand ambassadors and influencers that also might explain why Tag boutiques are sold out. Not many pieces left to the general public.

The watches being already in stock and available on StockX which is a resell platform confirms me that everyone buying them is simply here for that, dreaming about profit.

 

Most of those watches you see on the wrist are all returned after the event. Just the top end Ambassadors may end up with one.

 

Funny to see though that they don’t even make the watches running. Or maybe when you’re an ambassador time is running very slow

 

I know this is just me, but these types of events and photoshoots don’t make ANY watch brand more sympathetic to me…

More like pathetic.

Anyway - looks like the KITH Heuer F1s are a big success, which - after thinking it through - isn’t overly surprising. Good for TH to see a bit of fanfare for the transition from Frédéric to Julien after a rather lukewarm W&W.

 

Interesting. Does that mean that those same pre-owned watches are delievered as brand new to customers or do they bin them after these luxury events?

 

Yep. Delivered as brand new.
They generally go back to the local Boutique that supplies them.

 

I can't stand this. Its really so awful... This chavish thing shouldn't get existed in the first place, even back then it was a piece of crap for people with no taste whatsoever.