Brietling are never taking TAG Heuer's place, they don't have mass market appeal and they don't operate at the right price point for it. Most young people just getting into luxury watches don't want watches that look 50 years old or that slip under a cuff. Plus the Breitling 'brand' has nothing like the draw of the TAG Heuer shield. As it goes the cheapest watch on Omega's website is £3750, the cheapest watch from Breitling is £2600 (but it's plastic)... you can get a basic TAG Heuer for £1050.

 

In the live pics, the red is the most handsome but the dial is far outshone by the red strap. It'll look the best once the strap is swapped for a black NATO or rubber.

The yellow works best overall as the match between strap and dial is pretty spot-on, plus the contrast with the black subdials and bezel works best here too.

The green could have been the winner by a mile, the dial color is the best of the three. But the red rings around the subdials completely torpedo it (and the subdials themselves, should have been white on this one IMO)

 

While the new watches aren't great, they are still a lot better than these early 00s F1s.

 

I'll wait for the 'regular' version. Probably with multiple color choices and cheaper. Maybe around 600 euro's?

 

It's not a new watch, this watch has been around since.... about 2015. Always been white or black, rubber or bracelet. Current price is £1250 for the chronograph or £1050 for the three hander


So yeah, £300 extra for a coloured dial and a funky rubber strap I guess...

 

Cough. Used to love mine

 

Same for me. I also had it on the steel bracelet. Sold it last year after keeping it for approximately 10 years.

 

yeah we'll see when the numbers come out

 

Well of course you can find a ton of cheap cheaper watches but no logic to compare a Swatch to a luxury brand like TAG?

 

Yes look at these similar design cues

 

It's like they photocopied them...

 

Sorry but I don’t give a fling fig about what others perceive my ability to buy anything, or what they think about my purchases, I buy to suit/please me, most of my friends have a sub £100 watch, if they own a watch at all and would probably think a JLC or Nardin were designer clothes or aftershave.

 

That's cos you're old. F1 is primarily an entry level watch for youngsters who very much do care.

 

Youngsters care about watches! All the ones I know only care about the latest phone and which rapper is top of the dead pool, a great many don’t have a watch of any description. I’ll admit I’m old though, but apparently not old enough for my wife to let me buy a Jaguar F type.

 

Well, I don't know? That's what the watch media say... and I have seen youngish girls (!) pointing at a TAG boutique, so I'm guessing they are interested - perhaps not in the watches, but in the brand.

 

My teenagers aren't interested in watches. But let's say "younger" people. TAG obviously sell a lot to aspiring people in their late twenties and thirties. When I was looking for my first luxury watch I certainly spent time looking at the cheaper offerings from TAG and almost ended up with the grey/silver F1 quartz chrono. Obviously I decided in the end mechanical was the way to go and got a second-hand Carrera, but when I first started looking, I didn't know much about watches. And that will be the same for most people browsing in shopping malls I guess. They just want a "nice watch" and a brand they associate with luxury.

 

Yeah you have to look at it from an innocents point of view. People who have no clue what a chronometer is, or even that a watch could work without a battery - seriously. Now you might take the view that these watches are hideous, too big etc etc but some people find them attractive. You can't expect people to come into the hobby fully cognoscent of what they are supposed to like, that will get beaten into them later... and some will develop into fully fledged watch snobs and some will say screw you I know what I like.
So yeah these watches aren't for everyone here, but to be perfectly honest I doubt many of us would have entertained buying a plain black dial version either.

 

All three are pretty cool

 

Nah, that middle one is way out of step with the other two, they should ditch that and keep everything tidy.