Times have been changing very fast. He may have reach and clout to his younger generation (that is able to afford a modern TAG Heuer) We might be out of touch with TAG Heuer’s intended target market for this one but it’s all about marketing where we know TAG Heuer shines.
TAG Heuer at the same time is banking on the Porsche owner clientele. A very passionate group (and also a group who can buy TH). If you own a Porsche, the next machine in your wrist “should” be TAG Heuer
😗 Not necessarily owners of 911s/718s. Look at the number of Taycans, Macans, Cayennes Porsche sell. That is a great target market. I just hope they maintain the Porsche Carrera font in their succeeding Carrera collaboration
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