well by definition fashion is something passing and quickly changing. I agree that fashion watch is not necessarily a bad thing but there’s a difference between a watch that is designed to be fashion and a watch that happens to become a fashion or trend.
Speedy (ceramics) are fashion watches to me. I call them ‘posh swatches’ lol. So I get your point. But I doubt Omega conceived them as such. Neither Panerai, Rolex or Brietling for that matter but all have or are have been very ‘on trend’. Tudor seems to be getting there too more recently. The new ‘hot’ trend.
my comment above was more about the marketing than the watch itself. At least the (UK) email I received mentioned something about ‘new capsule collection’ which I gather is a term issued in women’s fashion.
what I interpret as (marketed or designed) for fashion are watches that like MK, Gucci, Boss that are purposely designed to be fashion accessories. that was the ‘fashion’ that came to mind when reading the email.