Gen3 price is not lower at all than Gen2:
Gen2 titanium case and rubber strap: 1400€
Gen3 steel case and rubber strap: 1700€
Gen3 titanium case and rubber strap: 2.250
Due to confinement at home
🤦, I had time to check the prices of Gen2 M45, and I think the info I posted was not complete enough to really compare the prices of Gen3 vs Gen2.
Yes, it was correct that price of Gen2 M45 started from 1400€ (Grade 5 titanium case, rubber strap) while Gen3 starts from 1700€ (steel case, rubber strap), but that basic Gen2 had steel bezel (vs ceramic bezel in Gen3), so in order to have a better comparison, I think it’s better to add more options, and then the price increase of Gen3 looks not so high:
-Gen2 M45 grade 5 titanium case, rubber strap, steel bezel: 1400€
-Gen2 M45 grade 5 titanium case, rubber strap, ceramic bezel: 1650€
-Gen3 steel case, rubber strap, ceramic bezel: 1700€
So if we have both Gens with black ceramic bezel, Gen3 price is still higher than Gen2 because it’s steel and not titanium case, but not so higher
If we look at the price of the black titanium versions, the comparation is also difficult because Gen2 M45 black is “Grade 5 titanium with black titanium carbide coating”, while Gen3 is “Grade 2 titanium DLC”. Grade 5 titanium is slightly more expensive than Grade 2 titanium, but I don’t know whether their respective black coatings/treatments are similar in price or not. Anyway:
-Gen2 M45 black grade 5 titanium, calfskin strap (not available with rubber strap): 2150€
-Gen3 black grade 2 titanium, rubber strap (not available with calfskin strap): 2250€
So when we talk about the black titanium versions, Gen3 is also more expensive (moreover because it comes with rubber strap instead of calfskin strap), but it’s maybe closer to Gen2