Albert-AMG
··TAG Heuer Forums ModeratorTrue... but do the drivers even get there before Thursday?
True... but do the drivers even get there before Thursday?
I don't think TAG Heuer will discontinue the Connected anytime soon, it has been a great success for them. Plus, if you sell a new Aquaracer, when will that (regular person) buy a new one? With the Connected you get repeat business, and if you're Albert AMG you also sell tons of accessories! I'm surprised that watch companies in general haven't caught on to the idea of selling straps as accessories. They launched the ladies F1s with quick change straps last year, when are they going to do that on the mens models?
So far the launches have been on race day so Silverstone doesn't seen to be the reason?
Why, the strategy is quite clear, as they are VERY innovative (Nanotech hairspring) and they cover a clearcut price segment (affordable luxury). Additionally they are addressing the present and the future watchcollectors by having heritage models, but also interesting stuff for the youngsters. All products always have at least a touch of adrenaline-asdociated style, even the elegant ones.
But there’s no race that starts on Wednesday, so the closest racing events with TAG Heuer involvement are Formula 1 in Silverstone, and Formula E in NY
I agree they have a strategy but is it a good one? The back of it probably is, technology, carbon hairspring, etc, good stuff. But the front is a mess with collections that are spread too wide. Quartz, bought in automatic, in house automatic, carbon hairspring, tourbillon, two hand, chronograph, stainless, gold, diamonds... all in one subline like the Carrera and most of it is also true for the Monaco or will be. And now it's the Autavia's turn. What do these watches still stand for? What does Tag Heuer stand for? I couldn't answer that in a sentence or two. They're indeed trying to please everyone at the same time but I don't agree it's interesting. The affordable luxury segment is overcrowded, it's dog eat dog and they're competing with brands with very clear values and communication, not in the least Omega and Tudor.
Maybe they put a lot of different things in the sublines. But a lot of brands do experiment with new combinations, and TAG Heuer can't count on their laurels and bring out the same watch again and again like Rolex or the brands of the upper luxury segment.