heuerholic
·R(eally) R(eally) P(ricey)
That would be the 1989-1999 anniversary Monaco.
They're launching basic 50th anniversary watches with stock parts, a new lick of paint left and right but nothing truly exciting. Not even a stock 02... Cost saving you might say? Yet they're spending 100s of 1000s if not millions on these glamorous launch events.
Jack Heuer didn't spend millions to market mediochre watches. He broke in F1 with great timepieces, timing technology and dirt cheap but clever marketing. Are we still in it for the watches? LVMH sure isn't.