In a sense, they already did this with the new Aquaracers, for which the list prices were barely increased despite the new features…
OTOH the new in-house movement manufactured in a house in-house by Sellita means that customers are forced to service their watches through TAG and this move is a way for TAG to ensure they squeeze more cash from the pockets of their customers long-term.
Do we know how the service cost of a Sellita manufacture in-house movement compares to having your local watchmaker work on your sw200?
EDIT: Unsurprisingly this sold super quick and I didn't see that before posting it here. I know where it went though (to another dealer) so if anyone wants to try reaching him LMK. Doubt it'll last long with him either though!
EDIT: Unsurprisingly this sold super quick and I didn't see that before posting it here. I know where it went though (to another dealer) so if anyone wants to try reaching him LMK. Doubt it'll last long with him either though!