The Definitive Guide to Ayrton Senna's Watches - my article is live via OnTheDash!

I am truly honored that @Jeff Stein reached out to me a few months ago to write this article in collaboration with OnTheDash. It consolidates all of my research on Senna and his watches into one place. I hope you enjoy reading it.

http://www.onthedash.com/senna-watches-definitive-guide/

on_the_dash​

As we approach the 31st anniversary of the death of Formula 1 hero, Ayrton Senna (on May 1), OnTheDash is thrilled to publish a new posting by @Mspeedster covering the watches that Senna wore during his 10 years in Formula 1. This “Definitive Guide” details the watches worn by Senna and includes over 60 photos of Senna and his watches.

To this day, the phrase “Senna Sempre” (Senna always) captures the passion that Formula 1 fans feel for Senna’s life story and racing accomplishments. TAG Heuer’s newest advertising campaign, “Designed to Win”, is based on a phrase from Senna, expressing the brand’s approach to building watches for racing.

It is especially fitting to publish this “Definitive Guide” on April 29, as it was on this date in 1994 when TAG Heuer and Ayrton Senna agreed to collaborate on a Senna Limited Edition watch, with the watch being introduced in Spring 1995, after his death.

From 1984 through 1988, Senna wore five chronographs from Casio, Seiko and Longines. Starting in 1989, Senna became TAG Heuer’s golden boy, wearing the TAG Heuer patch on his racing suit and a series of TAG Heuer watches on his wrist.

Here’s the quick summary of the TAG Heuer watches worn by Senna 1989 through 1994 —

- 1989 (McLaren) – Super 2000 chronograph

- 1989 to 1992 (McLaren) – two versions of the S/el (sports elegance) analog-digital chronograph, cream and anthracite dials

- October 1991 (McLaren), championship-clinching race – Formula 1 chronograph

- 1992 (McLaren) – S/el chronometer

- 1992 to 1994 (McLaren / Williams) – Series 6000 quartz watch

- 1993 – Series 6000 automatic watch

- 1994 – Prototype of Series 6000 Senna Limited Edition

It was an absolute pleasure to work with @Mspeedster on this posting!! And to be clear, he did ALL the research and writing, and I tried to provide some help along the way with the "production" of the posting.

What an amazing effort from @Mspeedster to take years of postings covering Senna and his watches and distill the essence of those postings into a stand-alone blog-style posting for OnTheDash. There is so much fantastic information on this forum [and other watch forums, as well], but converting hundreds of postings on a forum into one posting on a website is a huge undertaking.

So hat tip and flowers for @Mspeedster . . . thank you for this tremendous contribution to our community!!

Jeff

Congratulations on the excellent collaboration @Mspeedster and @Jeff Stein. And Speedsterman, I’m so glad to see your dedication and hard work on the subject is being recognized outside this forum too! All the included pictures are such a helpful bonus as well. 🏁

Great work from both of you guys!

Well done to you both. Great posting that we surely will thoroughly enjoy for years to come. Great work.

Thank you very much everyone!

A special thank you again to @Jeff Stein, who was invaluable in making this article a reality! 🙏

OnTheDash's 20+ years of expertise gave great guidance to the project. Jeff has been a terrific partner; it's been a fantastic experience!

We also need to thank this THF community! 👍👍
All of the discussion here on Senna and his watches provided tremendous contribution to our research as well!

Yes, big thanks to the members of this community who provided valuable information and images in the Senna threads . . . and to @Mspeedster who contributed so much information himself and then harvested everything provided by other members of the community. A great community effort!!

In honor of Senna Day, May 1st, I made a special posting on Instagram with a new cover image. 😁

mspeedster
On Senna Day, May 1st, we celebrate Senna's 3 world championships! Swipe to see his 3 championship winning watches, each worn at the Japanese GP when clinching the title.

1988 Seiko A781 Racing Master

1990 TAG Heuer S25.206M S/EL (Anthracite Dial)

1991 TAG Heuer 472.513 Formula 1 Chrono

Read my new article via @on_the_dash (@Jeff Stein) to learn when and where Ayrton Senna wore the following watches during his F1 career, 1984-1994.

• Casio TS-1000
• Seiko A828-4010 Speed Master
• Longines 4983 Conquest Titanium
• Casio DBT-70W 662
• Seiko A781 Racing Master
• TAG Heuer165.806 Super 2000
• TAG Heuer S25.706C Sports Elegance
• TAG Heuer S25.206M Sports Elegance
• TAG Heuer 565.306 Series 2000
• TAG Heuer 472.513 Formula 1
• TAG Heuer S89.206 Sports Elegance
• TAG Heuer WH1151 Series 6000
• TAG Heuer WH5151 Series 6000
• TAG Heuer "Custom" 6000, prototype of WH1114 6000 Senna Limited Edition

Read my article here:
http://www.onthedash.com/senna-watches-definitive-guide/

#senna #ayrtonsenna #sennaday #sennasempre #sennaforever #remembersenna

Excellent job Michael, very thorough (as expected!). 👍

Thank you Rob! 🙏 That means a lot, coming from you the Master Blogger! 🍻

This was really cool to read through! Congratulations for the well orchestrated collaboration, and thank you so much for sharing!

Thank you so much @Shane paradis! I'm glad you enjoyed it!

Good job
Thanks

Thank you @plibou! 🥰

In honor of the first official TAG Heuer Monaco Grand Prix (with TH as the title sponsor), here's the four watches worn by Ayrton Senna during his record 6 wins at the Principality!