TAG Heuer x Only Watch 2023

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So for anyone keeping track, the OW Rattrapante sold for 110k CHF, 20% cheaper than the "regular" one :whipped:

I kind of called it while talking a few folks eaelier this week ::facepalm1::
 
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So for anyone keeping track, the OW Rattrapante sold for 110k CHF, 20% cheaper than the "regular" one :whipped:

I kind of called it while talking a few folks eaelier this week ::facepalm1::
Oh my! 🤦
 
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So for anyone keeping track, the OW Rattrapante sold for 110k CHF, 20% cheaper than the "regular" one :whipped:

I kind of called it while talking a few folks eaelier this week ::facepalm1::
How much are regular ones actually selling for though? We will never know.
 
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How much are regular ones actually selling for though? We will never know.
135k CHF is the base price + customisation cost
 
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And the estimate for the One Watch was CHF 150,000 - 300,000... so well below.
 
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Speak or a halo effect… 😜

That said - TH is not alone.
Half of the proceeds came from a single PP watch, with the rest split among the remaining 40-something models.

The entire industry is ripe for a (beating) … aehm… reality check (IMHO) 🤨
 
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I honestly think TAG could've saved themselves the embarassment by wait for the OW auction price to come through before releasing the regular Rattrapante. It would've given a much better real life benchmark to them, of say 100k CHF.
 
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Maybe Julien Tornare wanted to announce his arrival as CEO with a big bang at a bigger world stage and hence the premature release of the Rattrapante at W&W.