TAG Heuer x HODINKEE LE Carrera Dato 45

BPD
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OMG! I sold off the majority of my TAGs over the last couple of years and told myself if TAG reissued the Dato, this would be the one TAG I would buy again for this is my favourite design. But it's already freaking sold out! 馃檨馃檨馃檨
 
imagwai
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Nerg氓rd Nerg氓rd
What a beautiful watch. Unfortunately it sold out to quick for me to get one.
BPD BPD
OMG! I sold off the majority of my TAGs over the last couple of years and told myself if TAG reissued the Dato, this would be the one TAG I would buy again for this is my favourite design. But it's already freaking sold out! 馃檨馃檨馃檨
I'm sure there will be plenty cropping up for sale on a website or forum near you soon. At a small mark-up of course!
 
Pitfitter446
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You think the 'kids' are gonna care about Marilyn?
Kids, who cares about them, Norma Jean will live forever. I once rushed up to get my picture taken with a lookalike in Florida, didn鈥檛 see the 9ft tall minder standing in the doorway behind her, nearly wet masel.
 
abrod520
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Did they actually resist the fauxtina on this one!

Specifically mentioned in the Hodinkee release article.

You'll find absolutely no fauxtina on the new Carrera Dato's dial.
 
SteveP
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I've never really been a fan of the Carrera Dato models, however I think the design of this is one of the best reissues-I guess due to the faithfulness (as far as current TH stocks/parts/trends allow) to the original.

I don't understand the Hodinkee role (n.b. spell-check suggestions for 'Hodinkee'=Hoodwink/Hoodwinked/Hoodwinker-no further comment to make....) -did they help in the design (I doubt anyone could argue their input was required-TH had the template anyway-both in the original and Skipper-merge and flip-hey presto!) or were just for marketing reasons? Genuine question.

Needless to say the 'collaboration' helped to sell in 5 minutes. How many collectors/would-be-owners missed out? NO PROBLEM! Go buy one on Ebay right now for $10k.....sadly, I'm not being flippant and it breaks my heart as such.....
 
imagwai
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SteveP SteveP
I don't understand the Hodinkee role (n.b. spell-check suggestions for 'Hodinkee'=Hoodwink/Hoodwinked/Hoodwinker-no further comment to make....) -did they help in the design (I doubt anyone could argue their input was required-TH had the template anyway-both in the original and Skipper-merge and flip-hey presto!) or were just for marketing reasons? Genuine question.
Echo your sentiments Steve.

Regarding the Hodinkee input, I reckon they would have been behind the date font and no fauxtina decisions. I'm not convinced TAG would have made the right decisions here.

Agree with an earlier comment that a corfam style strap (or possibly even a BoR bracelet) would have really added to the look.
 
Yago
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imagwai imagwai
Agree with an earlier comment that a corfam style strap (or possibly even a BoR bracelet) would have really added to the look.
Both available aftermarket but yes would have been nice to see with the release.
 
Yago
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SteveP SteveP
I don't understand the Hodinkee role
Maybe the choice of the reference is their main role. I don't think the Dato was high in TAG Heuer's priority list and we probably wouldn't have seen one. A few of the details I like and that might not have been so well executed without Hodinkee's oversight: slightly enlarged subdial as per the original, no applied markers at 3 and 9 and choice of white lume iso cream. I also think the black chapter ring is an improvement. Compared to the Dato the Fujiwara dial appears smaller due to the white ring. These details really make the design.
 
Aquagraph
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abrod520 abrod520
Specifically mentioned in the Hodinkee release article.

Maybe Hodinkee aren't all bad then...
 
Jim Dollares
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SteveP SteveP
or were just for marketing reasons? Genuine question.
I think TAG has as much to gain from this as Hodinkee. Hodinkee as a brand and watch publication is so strong that releases like this provide a ton of value for TAG in terms of marketing and strengthening their brand among the enthusiast community.
 
Hubert
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Yago Yago
Maybe the choice of the reference is their main role. I don't think the Dato was high in TAG Heuer's priority list and we probably wouldn't have seen one. A few of the details I like and that might not have been so well executed without Hodinkee's oversight: slightly enlarged subdial as per the original, no applied markers at 3 and 9 and choice of white lume iso cream. I also think the black chapter ring is an improvement. Compared to the Dato the Fujiwara dial appears smaller due to the white ring. These details really make the design.
I agree, the Dato 45 would have not been re-issued without a partnership like this. Several months ago I pitched the idea of doing the 2-register Dato to David (@Calibre11) a C11's next collaboration project, but that didn't go anywhere.
1035518-0a87e29a7113096a81cfbceca35399d2.jpg
I still think it would have been glorious, but most likely TAG Heuer would have rejected it, as the Hodinkee project was probably already underway.
 
Slomosen
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That comparison shows up the date wheel placement, just that little gap the other side looks so much better to me...


Ugh! Now that you pointed it out, I can't unsee it! 馃榿
I wish they put the same space between the date window and 9-o'clock lume plot as the subdial and 3-o'clock lume plot. Maybe they were going for a position of the date window to be where an hour marker would be, but I don't know how I feel about it...
 
Jim Dollares
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Slomosen Slomosen
Maybe they were going for a position of the date window to be where an hour marker would be
Probably not a choice, the date disk is where it is in the H02 architecture and moving it would be too much modification of the movement, is my guess.
 
Ara
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Hubert Hubert
I agree, the Dato 45 would have not been re-issued without a partnership like this. Several months ago I pitched the idea of doing the 2-register Dato to David (@Calibre11) a C11's next collaboration project, but that didn't go anywhere.
1035518-0a87e29a7113096a81cfbceca35399d2.jpg
I still think it would have been glorious, but most likely TAG Heuer would have rejected it, as the Hodinkee project was probably already underway.
Would buy this in a heartbeat. I love that date window.
 
Yago
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According to IG comments it should be available on US TAG Heuer site. Someone just bought one there apparently.
 
Hubert
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Jim Dollares Jim Dollares
Yup I noticed that too. ... Especially, as someone pointed out, since the sub dial white does not match the other white elements.
That was me.
 
Hubert
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Yago Yago
According to IG comments it should be available on US TAG Heuer site. Someone just bought one there apparently.
I pointed that out when it was released, but it sold-out there too.
 
Yago
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Hubert Hubert
I pointed that out when it was released, but it sold-out there too.
I don't think so, you can add it to your cart.
 
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