Aquagraph
路The other day I was in a shopping centre and I was given a sample of a Bvlgari aftershave. Now I now Bvlgari isn't just a watchmaker, but it got me thinking... how long is it going to be before some bright spark decides the world needs a TAG Heuer aftershave?
So I was thinking, they'd probably start with one and expand the range to cover all the bases, and I think it would probably go something like this.
HEUER FOR MEN (The original and best, obviously)
----------------------------------------------------------------------
Looks like - Comes in a bottle shaped like Steve McQueens head with a spoked steering wheel lid
Smells like - A freshly opened 1960's Ferrari Formula One engine
Aimed at - People who follow Hodinkee and whinge about Mutant Carreras
AQUARACER
-------------------
Looks like - Comes in a bottle shaped like a surfboard
Smells like - The sea off Cornwall
Aimed at - Kids who think quartz Aquaracers are the coolest thing ever
TOURBILLON
-------------------
Looks like - A surrealist sculpture of watch parts wrapped in a faux gold coating
Smells like - Slightly girly, and befitting it's 拢100 a bottle price tag
Aimed at - City boys and some women, possibly
TAG HEUER
-----------------
Looks like - Just a big TAG HEUER logo in green and red glass. Subtle, like...
Smells like - KoUros by YSL (Circe 1987)
Aimed at - Mutant Carrera owners and Red Bull drinkers
TAG HEUER SENNA
-----------------------------
Looks like - Comes in a glass replica of Senna's Helmet
Smells like - Brazil nuts and papaya
Aimed at - That bloke you see every morning with an original plastic TAG F1
MONACO (Special Edition)
------------------------------------
Looks like - A glass rendering of the Monaco GP Circuit
Smells like - Gulf Oil
Aimed at - The same people as 'HEUER FOR MEN' but more expensive.
GRAND TOURBILLON
------------------------------
Looks like - A black granite obelisk with no discernible lid.
Smells like - Anthracite
Aimed at - People with their own yacht
Grand Tourbillon connects to your Connected watch and warns you when it's running out (since you can't see into the bottle) and requires a watchwinder type holder to prevent sediment forming (available separately).
MONACO GULF 24 (Limited Edition of 100 numbered pieces)
--------------------------
Looks like - Another Steve McQueen head, but this time with Gulf stripes down the middle and a logo in the back of his head.
Smells like - Almost exactly like Heuer for Men, but with the added bonus of a single bead of Steve McQueens sweat (extracted at great expensive from his original LeMans overalls)
Aimed at - Traditionalists who just have to have something a little more special.
Comes in a box the size of a bread bin, with one NATO strap and a 1" square piece of white material which purports to be from the same batch of cloth McQueens overalls were made from, a lock of Steve McQueen's hair and a certificate of authenticity signed by Jean Claude Biver.
TAG HEUER EAU DE MONOPOLY (Limited Edition of 10 numbered pieces)
-----------------------------------------------
Looks like - Diamond encrusted TAG Heuer logo with paint splatters by Alec Monopoly
Smells like - A spit encrusted bandana
Aimed at - Nouveau TAG fans with no respect for tradition or history!
Which one are you?
So I was thinking, they'd probably start with one and expand the range to cover all the bases, and I think it would probably go something like this.
HEUER FOR MEN (The original and best, obviously)
----------------------------------------------------------------------
Looks like - Comes in a bottle shaped like Steve McQueens head with a spoked steering wheel lid
Smells like - A freshly opened 1960's Ferrari Formula One engine
Aimed at - People who follow Hodinkee and whinge about Mutant Carreras
AQUARACER
-------------------
Looks like - Comes in a bottle shaped like a surfboard
Smells like - The sea off Cornwall
Aimed at - Kids who think quartz Aquaracers are the coolest thing ever
TOURBILLON
-------------------
Looks like - A surrealist sculpture of watch parts wrapped in a faux gold coating
Smells like - Slightly girly, and befitting it's 拢100 a bottle price tag
Aimed at - City boys and some women, possibly
TAG HEUER
-----------------
Looks like - Just a big TAG HEUER logo in green and red glass. Subtle, like...
Smells like - KoUros by YSL (Circe 1987)
Aimed at - Mutant Carrera owners and Red Bull drinkers
TAG HEUER SENNA
-----------------------------
Looks like - Comes in a glass replica of Senna's Helmet
Smells like - Brazil nuts and papaya
Aimed at - That bloke you see every morning with an original plastic TAG F1
MONACO (Special Edition)
------------------------------------
Looks like - A glass rendering of the Monaco GP Circuit
Smells like - Gulf Oil
Aimed at - The same people as 'HEUER FOR MEN' but more expensive.
GRAND TOURBILLON
------------------------------
Looks like - A black granite obelisk with no discernible lid.
Smells like - Anthracite
Aimed at - People with their own yacht
Grand Tourbillon connects to your Connected watch and warns you when it's running out (since you can't see into the bottle) and requires a watchwinder type holder to prevent sediment forming (available separately).
MONACO GULF 24 (Limited Edition of 100 numbered pieces)
--------------------------
Looks like - Another Steve McQueen head, but this time with Gulf stripes down the middle and a logo in the back of his head.
Smells like - Almost exactly like Heuer for Men, but with the added bonus of a single bead of Steve McQueens sweat (extracted at great expensive from his original LeMans overalls)
Aimed at - Traditionalists who just have to have something a little more special.
Comes in a box the size of a bread bin, with one NATO strap and a 1" square piece of white material which purports to be from the same batch of cloth McQueens overalls were made from, a lock of Steve McQueen's hair and a certificate of authenticity signed by Jean Claude Biver.
TAG HEUER EAU DE MONOPOLY (Limited Edition of 10 numbered pieces)
-----------------------------------------------
Looks like - Diamond encrusted TAG Heuer logo with paint splatters by Alec Monopoly
Smells like - A spit encrusted bandana
Aimed at - Nouveau TAG fans with no respect for tradition or history!
Which one are you?