TAG Heuer Formula 1 Chronograph -- 2025 (Seventh Generation)

McBeardy

With all due respect & it’s been mentioned previously, whilst I appreciate your background & being the industry,

The rose tinted ness you have for Tag and recent articles just feel like a paid reporter. Similar to Hodinkee under LMVH, it’s almost cringe worthy.

Aquagraph

Honestly I don't think it's reasonable to compare microbrands with TAG (or Tudor, Longines, Breitling etc). LVMH are spending a billion dollars sponsoring F1, obviously that is going to translate into a 'brand' tax. We all know the cost of manufacture is probably 10% of the retail price, but there's a lot of other costs that go into making a brand like TAG Heuer what it is. No one outside of watch forums has a clue who Farer is, or even Bremont (probably). I think £4500 for a C16 F1 is ridiculous, but it's not like you can buy a similar Tudor for £3000.

Jeff Stein

In trying to figure out which brands compete with which brands, I visualize someone walking into the local mall, in search of a watch. The prospective buyer who walks into my local mall looking for a chronograph in the sub-$5,000 range (titanium or steel) is likely to see brands like TAG Heuer, Tudor, Omega, Longines, Breitling and Rolex . . . maybe Tissot and Movado, but I am not as familiar with their catalogs.

The world of Farer, LIV and the other microbrands is an entirely different realm. Same for Sinn and Tutima; larger than the microbrands, but still not in the local malls.

I continue to believe that $4,600 and $4,800 is a reasonable price point for the new Formula 1 chronographs.

Jeff Stein

This is unlikely to make you any happier about the postings that I write, but I will point it out just for the record -- I collect mainly vintage watches but do have several TAG Heuer chronographs in my collection, vintage, neo-vintage and modern / brand new. On the new TAG Heuer watches in my collection, I have purchased each one of them, at the retail price. I have never been paid by TAG Heuer (or anyone else) for any posting OnTheDash.

Unless you enjoy the cringing (or almost cringing), maybe you can just find something else to read.

Now, let's get back to discussing the watches!!

McBeardy

No I enjoy reading, discussing & having an opinion about watches. Not for the 1st time you’ve been questioned on being overtly one sided.

Jeff Stein

I tend to write and post about the watches that I like, so you won't see me covering the ones that I don't like. That's one of the nice things about being independent -- I write about watches, people and topics that I like, instead of being charged with rewriting the daily press releases to try to look like journalism. Just for a change of pace, maybe you'll enjoy some of my postings about Breitling, Berneron and LeCoultre!!

Jeff Stein

Now, let's get back to discussing the watches!!

Aquagraph

Now it looks kinda lime again....

McBeardy

Put it this way you love Tag you love racing, you love watches, you have 4-5k to spend, I edge my bets the glass box chrono, even the 42mm chronos, & potentially the 44 chino sports will sell more than these.

Aquagraph

Thinking about it, we think the next gen of quartz chronographs will be solargraphs right? So they are going to inhabit that £2500-3500 kinda space aren't they, so it makes sense for autos to be more...

Aquagraph

But then what does that leave that's genuinely 'entry level'? Will they stick with the now very old looking WAZ1110?

Although even that is £1550 on a bracelet... I guess 'entry level' for TAG isn't going to be £1200 any more then...

McBeardy

Joy

McBeardy

Probably CW Ward or Farer now for Swiss Entry