TAG Heuer Formula 1 Chronograph -- 2025 (Seventh Generation)

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I am never going to like the word speed on the bezel. Wish they would stop doing that.
 
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I am never going to like the word speed on the bezel. Wish they would stop doing that.

Would prefer ‘fastness’
 
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I just added a photo of the Red Bull Special Edition case-back to my posting . . . we can let our imaginations run wild with limited and special editions . . . Senna; Indy 500; Gulf; etc. Maybe a different one for each F1 race weekend, but that would get a little out of hand, in a hurry!!
 
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Very cool looking design, nice revolution of the Formula 1 line. I think this will be very popular.
 
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It seems to me that this will be a "base" model, that will be excellent for limited and special editions . . . lots of good ways to incorporate colors, etc. I thought it interesting that on the Red Bull SE there was no reference to Red Bull on the dial, but only "Oracle Red Bull" on the case-back. Easy to imagine them doing a Senna edition . . . just add some green and yellow, and maybe some red!!
I'd actually prefer to see a Senna Edition of the rumored retro inspired 3 handers that are supposedly similar to the KITH collaboration from last year. I think a retro call back to Senna's era of TAG Heuer would be in keeping with such a watch, plus it should be more affordable. One can dream and hope... 🤞🙏
 
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I'm curious -- what are the choices in titanium chronographs at the $2,000 price point? I honestly don't know. I'm familiar with Tudor and Oris models in the $4K to $5K range, but are there any major Swiss brands hitting the $2,000 price point?
Looking around at other 7750 chronos still out there, these are competing with $2k microbrands - and this just isn't twice the watch. Step it up to the competitive set in the $5k range and you're looking at column-wheel chronos and in some cases flyback functionality. As I've said, this F1 is nice, but it can't compete with the more refined chronos it's priced against.
 
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I like the new case design very much. The curves and rolling surface are awesome. Looks really contemporary. On the other hand these watches also evoke some kind of vintage feel, I don't know how. Probably it's because if the tonneau shape. Especially the RB limited edition.
I like the details mentiond in Jeffs article very much (bezel capture, Indices). Also the colored rings between bezel and case are great details.
Congratulations to TAG Heuer.
The price shield would justify one of the inhouse movements though.
 
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I'd actually prefer to see a Senna Edition of the rumored retro inspired 3 handers that are supposedly similar to the KITH collaboration from last year. I think a retro call back to Senna's era of TAG Heuer would be in keeping with such a watch, plus it should be more affordable. One can dream and hope... 🤞🙏
Absolutely agree with that!

Looking forward to seeing what these look like...

Scope to do more that one Senna version - any two colour combination of blue / green / yellow would work, and/or red/white (like the Kith Tokyo and the original 80's version to match the Marlb*r* McLaren colours)
 
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Looking around at other 7750 chronos still out there, these are competing with $2k microbrands - and this just isn't twice the watch. Step it up to the competitive set in the $5k range and you're looking at column-wheel chronos and in some cases flyback functionality. As I've said, this F1 is nice, but it can't compete with the more refined chronos it's priced against.
Are these $2k microbrand offerings in Titanium?

Also, I'm not sure if it's correct to compare TAG Heuer to the microbrands. Granted the Cal 16 is a run of the mill movement, but when looking at TAG's big name competitors, there aren't many that pop to mind that are Titanium Chronos in this price range.

Theres the Titanium IWC Mercedes-AMG F1 team Chrono, but that's $7500. The Tudor Pelagos FXD Chrono comes closest for me, but with a carbon composite case and price of $5450. Then there's the Longines Avigation BigEye Chrono, with a Titanium case and ETA movement. Arguably a better buy at $3850. But a completely different aesthetic, vintage retro vs. avant-garde racy. The Longines Spirit Flyback is priced similarly to TAG at $4850.
 
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Really like the new model especially in black and red. My bank account doesn’t like the price though
 
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Will be interesting to see if TAG intend to release steel versions later and with bracelets?
 
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Are these $2k microbrand offerings in Titanium?

Also, I'm not sure if it's correct to compare TAG Heuer to the microbrands. Granted the Cal 16 is a run of the mill movement, but when looking at TAG's big name competitors, there aren't many that pop to mind that are Titanium Chronos in this price range.

Theres the Titanium IWC Mercedes-AMG F1 team Chrono, but that's $7500. The Tudor Pelagos FXD Chrono comes closest for me, but with a carbon composite case and price of $5450. Then there's the Longines Avigation BigEye Chrono, with a Titanium case and ETA movement. Arguably a better buy at $3850. But a completely different aesthetic, vintage retro vs. avant-garde racy. The Longines Spirit Flyback is priced similarly to TAG at $4850.
Plenty. Farer, for instance, has these Ti models plus numerous steel options for even less using the same movement. They've even got a GMT chrono for the same price as these Ti.


That was just from a quick Google search. Sure they're ugly, but you get the point.

The competitors at the same price point you list however, like the Tudors and Longines, offer column wheel chronographs not base-level 7750s like TAG and the microbrands.
 
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Are these $2k microbrand offerings in Titanium?

Also, I'm not sure if it's correct to compare TAG Heuer to the microbrands. Granted the Cal 16 is a run of the mill movement, but when looking at TAG's big name competitors, there aren't many that pop to mind that are Titanium Chronos in this price range.

Theres the Titanium IWC Mercedes-AMG F1 team Chrono, but that's $7500. The Tudor Pelagos FXD Chrono comes closest for me, but with a carbon composite case and price of $5450. Then there's the Longines Avigation BigEye Chrono, with a Titanium case and ETA movement. Arguably a better buy at $3850. But a completely different aesthetic, vintage retro vs. avant-garde racy. The Longines Spirit Flyback is priced similarly to TAG at $4850.
Wouldn’t call these avant garde myself. More micro brand look.
 
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To clarify too, I’m not saying the F1 should be $2k. It’s clearly nicer than the micros. But not two and a half times nicer.

$3750 and these would’ve been the watch release of the year.
 
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That was just from a quick Google search. Sure they're ugly, but you get the point.

The competitors at the same price point you list however, like the Tudors and Longines, offer column wheel chronographs not base-level 7750s like TAG and the microbrands.
Yes, you've made that point often in the past, comparing TAG's movement to those in microbrands. The movements have always been TAG Heuer's weak point, nothing has changed. But I really don't think the majority of TAG's customers are cross shopping against microbrands.

TAG is just being TAG. In that respect, I don't think the price of these are worse than any of TAG's other offerings. The only thing different is people aren't used to paying $5k for an entry level F1. The Fujiwara Fragment F1 being the only past exception.
 
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Don't get me wrong, I don't like TAG's pricing any more than you do @abrod520. But if I look at the major competitors, it doesn't seem that horrendous. As an example, Breitling charges $4600 for their Titanium Areospace and it has a quartz movement! 😬
 
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My initial reaction on these was how great they look and how they’re a brilliant re-invention of the F1 chrono. My next was sticker shock…you could get the Blue Flamingo for similar money.

Thinking further, my ti pvd calibre 16 Aquaracer was around £4k retail when released..in about 2011. So maybe that’s just the price point for pvd ti?
 
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To clarify too, I’m not saying the F1 should be $2k. It’s clearly nicer than the micros. But not two and a half times nicer.

$3750 and these would’ve been the watch release of the year.
The current stainless steel F1 automatics are $4100. The steel & ceramic F1 is $4400.

So $4700 for the new Titanium and $4900 for the Titanium DLC seems in line with their pricing compared to the older model.

Sure $3750 would've been awesome, but that was never going to happen. Not with Frédéric's current strategy of pushing TAG Heuer upmarket.
 
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Plenty. Farer, for instance, has these Ti models plus numerous steel options for even less using the same movement. They've even got a GMT chrono for the same price as these Ti.


That was just from a quick Google search. Sure they're ugly, but you get the point.

The competitors at the same price point you list however, like the Tudors and Longines, offer column wheel chronographs not base-level 7750s like TAG and the microbrands.
With all due respect to a respected collector -- To suggest that LIV and Farer are making watches that compete with TAG Heuer is a complete joke. How many of these brands (or similar microbrands) have you owned over the years? Your friends? How many have you seen in the metal? How's the look and feel and finish? Titanium chronographs from reliable Swiss brands can be priced exactly where TAG Heuer priced these new Formula 1 Chronographs.
 
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With all due respect to a respected collector -- To suggest that LIV and Farer are making watches that compete with TAG Heuer is a complete joke. How many of these brands (or similar microbrands) have you owned over the years? Your friends? How many have you seen in the metal? How's the look and feel and finish? Titanium chronographs from reliable Swiss brands can be priced exactly where TAG Heuer priced these new Formula 1 Chronographs.
With all due respect & it’s been mentioned previously, whilst I appreciate your background & being the industry,

The rose tinted ness you have for Tag and recent articles just feel like a paid reporter. Similar to Hodinkee under LMVH, it’s almost cringe worthy.