TAG Heuer Carrera Heuer 02 Fragment by Fujiwara

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Good post and from what I understand there was an intention to keep the purity of the carrera hence the limited changes.(See the linked article I posted)

However I suspect the pricing is more related to the premium tag heuer believe they can charge.

So added corporate branding to the watch face and curated a selection of straps. Nice work if you can get it 😜
 
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So added corporate branding to the watch face and curated a selection of straps. Nice work if you can get it 😜
To be fair heuer has a long heritage of adding corporate branding to a dial face - from retailers to engine oil!

This clearly won't be for everyone, of course if it had been dramatically revised people would have been horrified too.

I can see why fragment make sense as a collaborator and the shift to a heuer 02 carrera I see as very positive for the heritage line in general.

Prob won't get one myself... if I had unlimited funds I might think about it...
 
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Reading everyone's comments, I see mixed enthusiasm for what's happening with the fragment Carrera. I'm geeked about it personally, so if it pleases the court, I would just like to add:

- TH got the Heuer 02 to fit inside a 39mm case. Awesome news for vintage fans.

- Outside of the fragment wording and logo, the dial is pretty faithful to the 60s Carrera. Personally, I like the fragment logo. To me, the simplicity of bolts look natural with this co-brand. If it heats up the heritage line and makes a 60s inspired Carrera a future member of that group, then good on ya Tag Heuer.

- Yes, there are no markers. Don't know if that's a design choice or something that was necessary to squeeze the Heuer 02 inside a 39mm case. I'm a designer by trade, and the ref. 2447 NT was always a little busy for my tastes. I'm A OK with a lack of markers on this LE, because it feels like it's in the spirit of Jack Heuer's design efforts to create a cleaner dial in the 1960s. In fact, I think it looks better with simple lume plots since the tachometer makes it so busy. That said, if this LE was inspired by the 2447N instead and lacked the tachometer scale, I'd love simple baton markers on that dial design because it's minimal. The cleaner, the better for me. As a fan, I'm not wedded to any particular design element. But more the sum of all the parts. I think this is great looking watch.

I guess I'm just excited that the 60s are back. I had to sell my black/rose gold 1887 Carrera because it was like a hockey puck on my wrist and I never wore it. I hope this is another big step towards some really cool vintage inspired stuff in 2019. Pulling the Carrera closer to its original design roots was a nice surprise for me this week. I'm happy they made this.
 
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Ara Ara
Reading everyone's comments, I see mixed enthusiasm for what's happening with the fragment Carrera. I'm geeked about it personally, so if it pleases the court, I would just like to add:

- TH got the Heuer 02 to fit inside a 39mm case. Awesome news for vintage fans.

- Outside of the fragment wording and logo, the dial is pretty faithful to the 60s Carrera. Personally, I like the fragment logo. To me, the simplicity of bolts look natural with this co-brand. If it heats up the heritage line and makes a 60s inspired Carrera a future member of that group, then good on ya Tag Heuer.

- Yes, there are no markers. Don't know if that's a design choice or something that was necessary to squeeze the Heuer 02 inside a 39mm case. I'm a designer by trade, and the ref. 2447 NT was always a little busy for my tastes. I'm A OK with a lack of markers on this LE, because it feels like it's in the spirit of Jack Heuer's design efforts to create a cleaner dial in the 1960s. In fact, I think it looks better with simple lume plots since the tachometer makes it so busy. That said, if this LE was inspired by the 2447N instead and lacked the tachometer scale, I'd love simple baton markers on that dial design because it's minimal. The cleaner, the better for me. As a fan, I'm not wedded to any particular design element. But more the sum of all the parts. I think this is great looking watch.

I guess I'm just excited that the 60s are back. I had to sell my black/rose gold 1887 Carrera because it was like a hockey puck on my wrist and I never wore it. I hope this is another big step towards some really cool vintage inspired stuff in 2019. Pulling the Carrera closer to its original design roots was a nice surprise for me this week. I'm happy they made this.
I agree with this. I do hope Tag make some more 39mm Carreras for sure, with or without lightning bolts. I am the target market for this one but the prices just seem to be going through the roof (not only a Tag issue I have to say), and I'm rapidly finding myself being excluded from this "hobby".
 
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I agree with this. I do hope Tag make some more 39mm Carreras for sure, with or without lightning bolts. I am the target market for this one but the prices just seem to be going through the roof (not only a Tag issue I have to say), and I'm rapidly finding myself being excluded from this "hobby".
Gosh, same here. I wish these goodies were priced like the Tudor Black Bay 58 ($3500 USD). And maybe price the LE models around $4500-$5000 max.
 
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I think the $8100 price is way too much. However, I know I would end up regretting it, if I didn't get one, so I had to suck it up.

I for one, hope the next classic case Carreras use the 41mm case.
 
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I think the $8100 price is way too much. However, I know I would end up regretting it, if I didn't get one, so I had to suck it up.

I for one, hope the next classic case Carreras use the 41mm case.
It's that sort of courage that makes you a hero to me.
 
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Gosh, same here. I wish these goodies were priced like the Tudor Black Bay 58 ($3500 USD). And maybe price the LE models around $4500-$5000 max.
Black Bay 58 is likely my next watch. Waiting to see if they release any new colours next year (and hoping they don't raise the price!!)
 
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I think the $8100 price is way too much. However, I know I would end up regretting it, if I didn't get one, so I had to suck it up.

I for one, hope the next classic case Carreras use the 41mm case.
👍
 
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Black Bay 58 is likely my next watch. Waiting to see if they release any new colours next year (and hoping they don't raise the price!!)

Yes the 58 is a gem. All proportions are correct. It’s a lot of gold though. I guess they had to make it stand out from the 41mm. A 58 gmt would be perfect.
 
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Black Bay 58 is likely my next watch. Waiting to see if they release any new colours next year (and hoping they don't raise the price!!)
Tried one on in the flesh last week. Total wow factor. It’s close to perfect if you’re a fan of vintage. Regular BB was too chunky for me. If you feel the same way, the BB58 makes you go “oh.”

If TH ever does the same thing with the Autavia I’d sell my wife’s shoes and buy 3 on the spot.
 
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I'm A OK with a lack of markers on this LE, because it feels like it's in the spirit of Jack Heuer's design efforts to create a cleaner dial in the 1960s.

The whole point of the Carrera was to be immediately readable at a glance while remaining elegant enough to wear in social situations. That this watch has no markers sort of flies in the face of the very concept of the Carrera in the first place
 
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A composition by @ClassicHeuers_Jarl

Look at all those delicate details in the left watch. Compare the chronograph seconds and subdial hands. And this watch has even been enlarged for comparison. The white flange. The Carrera writing and how it sits perfectly on top of the Heuer logo. The spacing of the subdials. The details aren't details. Somehow the 36mm watch with markers looks less busy than the 39mm without. The new Carrera, in itself a nice watch, made me appreciate the first generation even more.
 
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The positive thing whichever way people perceive a new model is that TH are releasing new stuff and whether the new stuff splits opinion (like the Fragment) or is universally praised (more so the new Autavia) it is also good for the forum as it generates debate and interest. This place has been busier in the past week than at any time I’ve observed since joining.... admittedly I’m very mich a ‘noob’. But that’s got to be better than tumbleweed. As a watch ignoramous I’m grateful of the opportunity to learn from all the discussion.
Edited:
 
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As a watch ignoramous I’m greatful of the oppertunity to learn from all the discussion.
If you are keen to learn, I can teach you how to spell grateful and opportunity. 😉

Seriously, though, I agree with your point. I think the fact that Tag are releasing models like this is a good thing, and of course not everyone is going to like it. I'm also really pleased to see a 39mm release which gives hope to the smaller-wristed of us (even if I can't afford this one). Now for a few more "regular" editions.
 
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If you are keen to learn, I can teach you how to spell grateful and opportunity. 😉
.

If you can cure mild dyslexia and help me find my reading glasses whilst you’re at it that would be awesome! 😁