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calibre11user
·Comments between Patek Philippe's CEO and JC Biver regarding the new Heuer 02 and the Heuer Connected.
http://www.bloomberg.com/news/artic...e-to-tag-heuer-your-15-000-watch-is-too-cheap
The dispute pits Stern, the fourth-generation chairman of Patek, against Jean-Claude Biver, whose flair for marketing has propelled the Omega and Hublot brands. Stern said TAG Heuer’s decision to offer a $15,000 watch featuring a complex spinning mechanism known as a tourbillon is “nearly a joke to me” that sacrifices sophisticated craftsmanship for a rush for sales. Patek Philippe needn’t fear low-cost competition, retorted Biver, adding that TAG Heuer’s smartwatch has been selling out and will keep its value against the Apple Watch because it’s more exclusive.
http://www.bloomberg.com/news/artic...e-to-tag-heuer-your-15-000-watch-is-too-cheap
The dispute pits Stern, the fourth-generation chairman of Patek, against Jean-Claude Biver, whose flair for marketing has propelled the Omega and Hublot brands. Stern said TAG Heuer’s decision to offer a $15,000 watch featuring a complex spinning mechanism known as a tourbillon is “nearly a joke to me” that sacrifices sophisticated craftsmanship for a rush for sales. Patek Philippe needn’t fear low-cost competition, retorted Biver, adding that TAG Heuer’s smartwatch has been selling out and will keep its value against the Apple Watch because it’s more exclusive.
